Telum Media
Articles by Telum Media
PRGN enhances global collaboration through ICCO membership
The Public Relations Global Network (PRGN) has announced its direct membership with the International Communications Consultancy Organisation (ICCO). This membership aims to deepen PRGN�s commitment to enhancin…
PRHK's panel discussion on "PR trends in the Year of the Snake"
PRHK hosted a panel, "PR & Comms Trends in the Year of the Snake", on 18 th February 2025, which explored topics including the new earned media playbook, navigating reputational challenges and the impacts of ar…
Telum Talks To: Aulianty Fellina Rizal from Sofitel Bali Nusa Dua Beach Resort
Aulianty Fellina Rizal is a seasoned marketing communications and PR professional with over 20 years of experience in luxury hospitality. Currently Senior Director of Marketing Communications & PR at Sofitel Ba…
Telum Talks To: Douglas Wright, CEO of Wrights Communication
Douglas Wright co-founded independent agency, Wrights Communication, in Melbourne more than 35 years ago. We caught up with Douglas to get his insights on what makes a great PR generalist, the role of specialis…
AI in Action: Essential Skills for PR & Communications Professionals
Drowning in deadlines while AI advances? Join Telum Media's hands-on workshop in Melbourne with former journalist and AI consultant Shaun Davies (BBC, Microsoft, Google). Date:A Wednesday, 25th June 2025 Time:A…
Opella welcomes regional public affairs head
Anama O'Reilly has stepped into the role of Public Affairs and Communications Head, ASEA at Opella. Based in Singapore, she spearheads corporate affairs initiatives, including thought leadership developments fo…
TEAM LEWIS tackles trust with new AI training tool
TEAM LEWIS has launched Training for Trust (TFT), an AI-driven presentation training tool designed to help leaders measure and improve their trustworthiness in real time. TFT uses AI combined with facial recogn…
Telum Vox Pop: Impact of mandatory ESG reporting in Australia
With environmental, social, and governance (ESG) reporting now mandatory in Australia, the role of financial communications in shaping a company's sustainability narrative has never been more crucial. As busine…
Thriving in an AI-driven landscape
Rob van Alphen, Managing Director of Polaris Digital, spoke with Telum Media, sharing his thoughts on the evolving PR landscape, particularly honing in on the increasing role of AI. What do you see as the bigge…
Telum Talks To: Paolo Alba from PRecious Communications
Telum spoke with Paolo Alba, Regional Vice President and Philippine Country Lead at PRecious Communications, about the role of PR for startups and its importance in building credibility, attracting investors an…
Telum Talks To: Richard Constant and Byron Ousey, authors of Spinners
It is not often that we stray into the realms of fiction at Telum Media, but this is one such occasion. Richard Constant and Byron Ousey (pictured) are long-tiPR - ME industry veterans. Richard spent more than …
Blackland predicts a rough year ahead for communicators
Wellington PR company, Blackland PR, is expecting a tough year for communicators in New Zealand, suggesting firms be upfront about issues earlier. The advice comes after the firm released its annual list of the…
Perspectives: Navigating the PR Jungle: Welcome to 2025
'Perspectives' is a Telum Media submitted article series, where diverse viewpoints spark thought-provoking conversations about the role of PR and communications in today's world. This Perspectives piece was sub…
Perspectives: From setback to comeback: Lessons from layoff
'Perspectives' is a Telum Media submitted article series, where diverse viewpoints spark thought-provoking conversations about the role of PR and communications in today's world. This Perspectives piece was sub…
Telum Talks To: Kenny Yap from Havas Play
Brands often tap into trending topics, a practice known as trend jacking in PR, to stay relevant and connect with audiences and in SEA, we’ve seen brands effectively countering this strategy. But how exactly do…
Perspectives: The human touch: An indispensable element in PR
'Perspectives' is a Telum Media submitted article series, where diverse viewpoints spark thought-provoking conversations about the role of PR and communications in today's world. This Perspectives piece was sub…
Telum Talks To: Jean-Michel Dumont from FINN Partners
Four decades is a long time to spend dedicated to a single industry or trade. Good thing for Jean-Michel Dumont, his time in the Chinese PR and communications industry can be categorised as anything but long. F…
Feature: Empowering employees through social media
Social media has transformed into a hyper-localised experience. It's no longer just a platform for sharing content, now users have the power to build their own community, drive engagement and become an influenc…
Telum Vox Pop: Creativity and generating fresh content in 2025
Creativity blocks are inevitable and can strike in any industry, especially in today's fast-paced environment where brands and organisations are in constant competition. PR professionals have to create and deve…