AI in Action: Essential Skills for PR & Communications Professionals

TEAM LEWIS has launched version one of its AI operating system, Orbital (OS1), as part of its global offering. The platform is designed to connect insight, creativity, messaging and public-facing delivery.

Orbital combines data from across public relations, customer relationship management, paid media and web activity. It is structured around three pillars:

Intelligence
Orbital works with each organisation’s own data and context to identify the signals influencing reputation, demand and AI visibility.

Creativity
The platform helps teams turn insight into creative work, while preserving marketing judgement and originality.

Delivery
Orbital supports the people representing an organisation, spanning media interviews, keynote presentations and leadership moments.

Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organisations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action - helping marketing and communications teams work more effectively across markets, channels and teams.”

Chief Operating Officer at TEAM LEWIS, Yvonne van Bokhoven, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions - and the responsibility for making them well - remain human.”

Zac McLean has been appointed Strategic Communications Manager and Speechwriter for NSW Minister for Transport John Graham. He has wrapped up nearly five years at The Daily Telegraph, most recently as Head of News. Prior to this, Zac was Executive Producer of Ben Fordham Live at 2GB.

Nina Stevens has been welcomed at the Netball World Cup Sydney 2027 as Media and PR Lead. She has moved to comms from journalism after nearly four years as Sports Editor at 10 News Australia. Prior to this, Nina worked in comms within the government sector and in newsrooms at Seven, Nine and News24.