AI in Action: Essential Skills for PR & Communications Professionals

Lachlan Johnston and Tom Callachor have come together to launch Sedgwick Advisers, a new Australian-based reputation management, strategic communications, and public affairs advisory firm.

Sedgwick Advisers offers a range of services spanning strategic communications and reputation management, crisis and issues management, litigation and investigation support, regulatory and government affairs, and executive positioning and stakeholder engagement.

The pair bring more than 55 years’ combined experience, having previously advised ASX-listed companies, private organisations, industry bodies, and high-profile individuals.

A journalist turned communications professional, Lachlan has more than 30 years’ experience, with roles in Australia and the UK. He has held senior positions at companies including Woolworths Group, Morrow Sodali, Qantas, and AMP.

Tom brings more than 25 years’ experience in public affairs, regulation, and communications, spanning sectors including gambling, entertainment, sport, and healthcare. He has also spent part of his career as an ASX executive and in government as Chief of Staff to several ministers. 

Tara Pereira has joined Australian deep tech investment fund, Main Sequence, as Head of Communications. She has moved in-house following nearly eight years at Sling & Stone, most recently as Associate Director, Deep Tech & Science.

Tara also holds agency experience at FleishmanHillard, Eleven and Thrive PR. 

Holly Bagley has stepped up as Partner at Honner. She joined the team in 2022 and was most recently Senior Account Director. Prior to this, Holly worked in-house within the telco and finance sectors.