PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Current Global MENAT adds five to the team</span>

Current Global MENAT adds five to the team

Current Global MENAT, part of Middle East Communications Network (MCN), has announced five new appointments to the team, as follows:
  • Former ARN News Editor and contributor to The National and Gulf News, Nick Watkins, has joined as Senior Editor charged with leading the agency�s storytelling capabilities and earned media engagement strategies.
  • Mohammad Al Sayed started as Account Director, moving from Gambit Communications
  • Aya Khaddam joined the team as Senior Associate following role at Brazen MENA.
  • MEPRA �Outstanding Student Campaign� winner Aastha Kurup has begun as Junior Associate.
  • The team also welcomed Sohailla Ossama as Account Coordinator based in Egypt to support the agency�s client account teams.
�Since we started Current Global less than three years ago, we made a commitment to do things differently, built on a common-sense and human-first approach to how we think, act and deliver,� said Peter Jacob, Managing Director, Current Global MENAT.

�As part of our vision to define what an earned-first agency in the Middle East looks like, we want to do continue to so what others are unwilling or unable. Moving away from the spray and play media dispatches. Leaving egos outside the room to deliver cut-through earned-first and integrated ideas. Freeing our junior teams from an over burden of reporting, whilst also providing them with vital team management experience. We want to provide the best place to work and be true and equal partners to our clients.�

Current Global portfolio includes Dubai Tourism, New Balance, Global Village, Roxy Cinemas, Kraft Heinz, Bentley, Bugatti and GymNation.
Previous story

PRHK's panel discussion on "PR trends in the Year of the Snake"

Next story

Study Highlight: The 2025 Edelman Trust Barometer for Asia Pacific

You might also enjoy

Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

Grayling
Moves

Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

The
Moves

The Star Entertainment Group appoints Communications Director

The Star Entertainment Group has promoted Jacara Desland to Director of Communications. Based in Brisbane, she will work alongside the leadership team to lead and shape communications across the Group and The Star Sydney.

Jacara brings more than 15 years’ experience across communications and marketing, with previous roles spanning the insurance and financial services, construction, and retail sectors.