Zeinoun Aridi takes on new agency role

Katch International has welcomed Zeinoun Aridi as Associate Director. In this role, he will lead on strategic communications, client servicing, and business growth, working across a portfolio of hospitality, lifestyle, and corporate accounts in the region.

Based in Dubai, Zeinoun brings over 12 years of experience in PR and communications across the Middle East. He has previously worked with agencies including Four Agency Worldwide, Paradox Events Qatar, Q Communications, and Action Global Communications in Beirut, building a track record across lifestyle, tourism, and consumer brands.

Dhara Bhatia, Group PR Director at Katch International, said, “We’re delighted to welcome Zeinoun to the team at an exciting time of growth for the agency. His regional experience, strong client understanding, and ability to lead with both strategy and creativity make him a valuable addition to our senior team. As we continue to expand our footprint across hospitality, lifestyle, and corporate sectors, Zeinoun will play a key role in strengthening our client offering and driving impactful, integrated campaigns.”

Commenting on his new role, Zeinoun said, “I’m really excited to be part of Katch and to be working on such a fun and diverse mix of accounts. Over the years, I’ve learned that while PR will always come with its fair share of pressure and fast-paced moments, the environment you’re in makes all the difference. Having a team that keeps things collaborative, supportive, and genuinely enjoyable is what really allows the work to flow, and I’m very happy to have found that here.”