PR News
Publsh Group welcomes Fatema Ali to team

Publsh Group welcomes Fatema Ali to team

Publsh Group has appointed Fatema Ali as Director of Social Media. In this role, she supports the company’s expansion into a fully integrated media engine and works across PR / socials for all the agency's PR clients.

Prior to joining Publsh, she played a key role in enhancing the digital presence of one of Dubai’s real estate groups, haus & haus, and bridging the gap between communications and modern storytelling for clients, including Address Hotels, Abu Dhabi Terminals, Kempinski, and the Department of Culture and Tourism. Fatema also led social strategy and creative direction for key portfolios, including BMW Motorrad Middle East and IHG Hotels & Resorts.

"Having worked across different high-level industries and multi-brand portfolios, I’ve seen that what cuts through isn’t over-produced content, it’s clarity, context, and a real understanding of the audience,” said Fatema. “There’s a misconception that authority needs to sound corporate. In reality, the brands that become most memorable are the ones that can balance both clarity and confidence. Not performative or trying to sound like a brand - just real, human communication.”

Kushal Desai, Managing Director and Co-founder of Publsh Group, added, "Fatema is a rare talent who understands that social media is no longer just a megaphone for PR, but the very heartbeat of a brand’s identity. Her appointment is central to our expansion goals and we look forward to reimagining how stories are told and experienced across the Middle East." 

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“We are thrilled to welcome a leader of Jonty’s calibre to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson.

“In a region as dynamic and fast-paced as the Middle East, clients require senior counsellors who combine a deep, nuanced understanding of the region with a proven track record of delivering results. Jonty embodies this. He has over 20 years of experience providing strategic, C-suite-level counsel to top-tier organisations, helping them navigate challenges, growth, and transformation. His expertise will be a tremendous asset, and I am confident he will play a pivotal role in continuing to elevate our corporate offering and helping our clients win in this complex environment.”

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"Having spent my career helping organisations build and protect their reputations through periods of transformation, growth and change, I am excited to join Burson as it continues to grow and evolve its offering across the Middle East,” said Jonty.

“This is one of the world’s most dynamic and strategically important regions, and organisations here face both extraordinary opportunities and increasingly complex operating environments. Burson's sector expertise, global reach and local relevance position it exceptionally well to help clients navigate, lead and grow in this breathtakingly disruptive landscape." 

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