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Alex Malouf sets up new comms advisory in Riyadh

Alex Malouf sets up new comms advisory in Riyadh

Narrative Shapers has launched in Riyadh, offering communications advisory services, media and communications training, and event support across the Gulf. Founded by Alex Malouf, an industry veteran who has worked across the region for 25 years, the advisory was formed to help executives, founders, or officials in the Gulf region tell their story internationally.

“This region has such powerful stories, of change, of growth and of transformation, and we owe it to tell those stories to the wider world, so that audiences globally can know more about all the positive developments which are happening here. Narrative Shapers will help with bridging this gap, so that we can raise awareness of the success of national initiatives such as Vision 2030," said Alex.

"The more that the world understands this region and its people, the more opportunities will arise in areas such as foreign direct investment, in foreign real estate ownership, and inbound tourism."  

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Peter de Kretser, CEO of GO Communications, added: “POP MART has grown to become such a cultural force around the world and a pop culture icon, bringing its distinctive characters and creative universe to fans across more than 90 countries and regions.

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Rebecca and Ross will also join the GCSP board as part of the agreement.

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