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NorthStar Insights, a Dubai-headquartered integrated risk and communications consultancy, has appointed Mark Jackson as Senior Advisor, Strategic Communications. The appointment formally marks the firm's entry into the Asia Pacific market.
Mark brings more than three decades of strategic communications experience, advising international organisations on how to build, protect and reposition their reputations across markets. Most recently, he founded Reputation Works in Hong Kong, and has held senior leadership roles at BCW, Racepoint, Memac Ogilvy, Hill & Knowlton, Ketchum and Text 100 with a focus across Asia-Pacific, the Middle East and Europe.
His client work has spanned global brands including Google, Microsoft, IBM, Huawei, Intel, American Express and Coca-Cola, across sectors as diverse as technology, sustainability, financial services and the built environment. He is also a Visiting Scholar at HKUST and an active contributor to the Hong Kong communications community through PRHK.
"I'm delighted to join Arth at NorthStar Insights, bringing nearly a decade's worth of experience in East and Southeast Asia to the team," said Mark. "While my focus is on helping companies talk more effectively about sustainability, my wider understanding of sectors as diverse as technology and the built environment will help the team build a client base in what is one of the most dynamic economies anywhere in the world."
Arth Malani, Founder & CEO of NorthStar Insights, commented, "Mark's appointment is a deliberate statement about what NorthStar is building in Asia-Pacific. The traditional agency model - layered, generalist and junior-led - is increasingly mismatched to a region where clients are navigating geopolitical complexity, regulatory divergence and reputational stakes that demand senior judgment from the first conversation."
"Mark embodies exactly what we believe our APAC clients deserve: decades of communications expertise, deep regional fluency, and the ability to move between policy, sustainability, technology and corporate narrative without missing a beat."
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