HSBC appoints Interim Head of CIB Comms MENAT

Katch International has been appointed by the Hong Kong Tourism Board (HKTB) Middle East office to lead both public relations and social media activities across the GCC.

As part of the mandate, the agency is tasked with leading strategic communications and social storytelling to position Hong Kong as a must-visit destination for GCC travellers. Katch will amplify the city’s year-round calendar of events, culinary scene, family attractions, luxury experiences, and cultural offerings, while also highlighting major seasonal initiatives.

Commenting on the latest client win, Georgie Woollams, Founder and Managing Director at Katch International, said, “This is an incredibly exciting addition to our portfolio and a partnership we are immensely proud of. Hong Kong is one of the world’s most vibrant and dynamic destinations, with an extraordinary ability to blend culture, innovation, entertainment, and heritage into one truly unforgettable visitor experience. Katch has always sought to work with brands and organisations that inspire people and create meaningful connections, and the Hong Kong Tourism Board does exactly that. Hong Kong has so much to offer and we are looking forward to introducing even more GCC travellers to experience this one of a kind destination.”

Grace Chiang has returned to Endowus as Vice President Communications, joining the digital wealth firm's leadership team.

Based in Singapore, she oversees investment and corporate communications, executive and employer branding, corporate social responsibility and internal communications.

Grace first joined Endowus as Head of PR and Communications in 2021, before moving to Xora, a Temasek-backed deep tech venture firm as Head of Marketing and Communications. 

Skyrocket Studios has elevated Edrine Lyra Sta. Ana to Senior PR Manager.

In her role, she leads strategic communications, corporate storytelling, media relations, executive thought leadership, digital communications, events, and integrated campaigns for clients in the Philippines and across international markets.

Lyra joined Skyrocket Studios as PR Manager in 2025 and has worked with brands across the FinTech, technology, logistics, and e-commerce sectors.