Ellerton & Co. launches Swiss practice, strengthens Asia-Europe operations

Jeremy Ng has been promoted to Malaysia Communications Lead at TikTok, where he leads communications strategy, corporate positioning, and reputation management for TikTok and ByteDance in Malaysia, while overseeing stakeholder engagement and issues management initiatives across the market.

He was most recently Senior Communications Manager at the company, and previously held communications roles at Archetype, Lazada and Boost. 

Stellar Communications has introduced a revised consultancy model and new brand identity under sole Owner and Director, Hayley Cole, repositioning the business as a specialist communications consultancy focused on premium hospitality, travel, and leisure brands.

According to the agency, the shift reflects changes it has observed across the communications industry, with brands seeking closer access to senior strategic counsel rather than traditional agency structures. The consultancy said it has restructured around a senior-led model centred on direct client relationships, category expertise, and longer-term communications strategy.

Under the new structure, clients will work directly with senior consultants across both day-to-day communications and broader brand strategy, moving away from a traditional layered agency model.

Hayley said that communications has changed over the past decade.

"Technology has created efficiencies and changed the pace of the industry, but thoughtful strategy, strong relationships and experienced judgement have become even more valuable as a result. Clients increasingly want direct access to senior people who understand their category deeply and can help guide communications with clarity and long-term perspective.

"For us, this evolution has been less about growth in the traditional agency sense and more about refinement.

"We've built a model that allows us to work closely with founders and leadership teams in a highly considered way, shaping narrative, reputation, and communications direction over time. The industry doesn't need more noise. Brands need clarity, consistency, and trusted strategic partners." 

Mazli Azlan Majid has started a new role as Public Relations Manager at EPG Data Center Module.

Based in Malaysia, he manages external communications, media relations, corporate reputation, and government affairs for data center projects in the country. Mazli brings more than a decade of communications experience from organisations such as Binapuri Construction, China Construction Development Co, and Asia Honour Paper Industries.