(HK) Event wrap-up: Ethics and Accountability: Ensuring Responsible AI Use in Publishing

TEAM LEWIS has launched version one of its AI operating system, Orbital (OS1), as part of its global offering. The platform is designed to connect insight, creativity, messaging and public-facing delivery.

Orbital combines data from across public relations, customer relationship management, paid media and web activity. It is structured around three pillars:

Intelligence
Orbital works with each organisation’s own data and context to identify the signals influencing reputation, demand and AI visibility.

Creativity
The platform helps teams turn insight into creative work, while preserving marketing judgement and originality.

Delivery
Orbital supports the people representing an organisation, spanning media interviews, keynote presentations and leadership moments.

Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organisations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action - helping marketing and communications teams work more effectively across markets, channels and teams.”

Chief Operating Officer at TEAM LEWIS, Yvonne van Bokhoven, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions - and the responsibility for making them well - remain human.”

PRCA hosted its Gold Standard Awards at The American Club in Singapore, celebrating excellence in corporate affairs, public affairs and government relations.

The ceremony recognised 24 award winners and six highly commended entries across a range of categories.

Award recipients include:

Corporate Communications
Highly commended: ASUS
Winner: Singtel

Media Engagement
Highly commended: Horizon Quantum
Winner: Sandpiper

Issues Management and Crisis Communication
Winner: Kyrah & Song Advisory

In-Country Consultancy of the Year
Winner: GR Korea

Multi-Market Consultancy of the Year
Winner: Ruder Finn

Regional Network of the Year
Winner: Sandpiper

The full list of Gold Standard Awards winners is available on the PRCA website.

Media relations platform, Telum Media, has launched a new distribution offering, allowing PRs to send targeted personalised pitches to verified journalists via the platform.

The new tool has been designed in response to feedback received from more than 10,000 journalists across Asia Pacific and the Middle East over the past five years in Telum Media’s Journalist Interest Surveys, which shows a sharp increase in journalists seeking greater relevance and personalisation in outreach from PRs.

Telum Media Group Head of Clients, Annemarelle van Schayik, said the new distribution tool has been built to create value for both PR teams and journalists. “Telum Media’s distribution offering is designed to help teams create connections, not noise. The focus is on precision-led targeting and more relevant outreach.

“Traditional distribution tools often prioritise reach over relevance and sit outside the PR workflow. Telum Media takes a different approach by bringing journalist research, tailored outreach and engagement visibility together in one place.”

Annemarelle said different teams face different pressures, but they share one meaningful goal: media impact. “For in-house teams, our distribution tool helps simplify workflow and prove impact. For agencies, it helps scale personalised outreach across clients with greater consistency and control.

“And for journalists, it is designed to support better visibility, efficiency and control. Journalists can more easily access relevant press materials, manage conversations and refine what they receive.”

Find out more about Telum Media's distribution tools.