Leighton Cosseboom has taken on the role of Head of Corporate Communications at Dunkin' Indonesia. In this position, he leads a range of communications initiatives for the F&B brand, including branding, public relations, corporate reputation, and digital media.

Leighton also serves as Head of Media & Investor Relations at DailyCo, where he oversees strategic communications, corporate branding and press engagement.

We. Communications has introduced GEO Compass, a tool designed to help organisations understand, measure, and shape how their brand’s story is represented in AI-driven search results.

The launch comes as Generative Engine Optimisation (GEO) becomes an emerging focus for communicators.

According to the agency, the platform allows communications leaders to assess their brand’s current footprint in AI-generated answers and build strategies to strengthen visibility and resonance. It combines diagnostic briefings with a strategic roadmap and ongoing optimisation, giving organisations a framework to improve presence and accuracy in a rapidly changing environment.

Daniel Blank, EVP and Head of Digital Innovation, EMEA, said: “People are no longer clicking through pages of results; they’re getting one AI-generated answer - and if you're not part of that answer, you are invisible. GEO Compass ensures that when AI responds, your brand’s story is represented accurately, credibly and with influence.”

GEO Compass is part of We.’s AI Accelerator suite, which also includes AI Academy and AI Storymaking, supporting communications teams in integrating AI responsibly into their workflows.

Taurus Marketing has launched Taurus Digital PR, a new offering which integrates traditional PR with Search Engine Optimisation (SEO), Artificial Intelligence Optimisation (AIO), and online visibility strategies.

The launch forms part of the agency's broader AI integration strategy, following the launch of Taurus AI, as previously reported on Telum Media. By combining content marketing, SEO, AIO and social media, the agency aims to deliver a more informed, data-driven and creative PR approach fuelled by insight, innovation and impact.

Taurus Marketing CEO, Sharon Williams OAM, said:  "We're taking the principles of PR and strategically leveraging AIO to deliver optimum results. In today’s increasingly digital world, we are experiencing the biggest change in how we build brand in the last decade. Digital PR elevates your searchability, AI visibility, public authority and digital strategy.

"At Taurus, our strategy methodology combines Digital PR integrated with content, SEO and storytelling, ensuring your brand is not only seen, but remembered."