We. Communications has introduced GEO Compass, a tool designed to help organisations understand, measure, and shape how their brand’s story is represented in AI-driven search results.

The launch comes as Generative Engine Optimisation (GEO) becomes an emerging focus for communicators.

According to the agency, the platform allows communications leaders to assess their brand’s current footprint in AI-generated answers and build strategies to strengthen visibility and resonance. It combines diagnostic briefings with a strategic roadmap and ongoing optimisation, giving organisations a framework to improve presence and accuracy in a rapidly changing environment.

Daniel Blank, EVP and Head of Digital Innovation, EMEA, said: “People are no longer clicking through pages of results; they’re getting one AI-generated answer - and if you're not part of that answer, you are invisible. GEO Compass ensures that when AI responds, your brand’s story is represented accurately, credibly and with influence.”

GEO Compass is part of We.’s AI Accelerator suite, which also includes AI Academy and AI Storymaking, supporting communications teams in integrating AI responsibly into their workflows.

Denice Fraser has joined Maxxia and RemServ, part of the McMillan Shakespeare Group (MMSG), as B2B Marketing Lead, bringing more than a decade of experience shaping brand, communication, and growth strategies across financial services, insurance, and technology. In this role, she will lead the strategic direction of B2B marketing, content, and client engagement for MMSG’s workplace benefits brands - driving integrated campaigns that connect people, purpose, and performance.

Denice transitions to MMSG following five and a half years with MLC Life Insurance, where she most recently served as Manager, Partner Marketing - Brand & Communications. 

Cleo Kranenburg has joined SOPHIE Store - a lifestyle brand designed in Tāmaki Makaurau, as Partnerships and Activations Manager. She was at Mango Communications Aotearoa for four and a half years as Senior Events Manager. Prior to this, Cleo was at DRUM.