PR News
Burson

Burson expands partnership with Norwegian Seafood Council

Burson has been appointed to lead integrated communications for Norwegian Seafood Council in Japan following a competitive, multi-year pitch. This news marks the expansion of the agency's partnership with the Council beyond its existing South Korea remit.

With this new appointment, Burson is expected to deliver strategic counsel and integrated execution across earned media, influencer engagement, industry communications, and brand activations to strengthen awareness, consideration, and consumption of Norwegian seafood across the Korean and Japanese seafood markets.

"We’re thrilled to expand our partnership with the Norwegian Seafood Council into Japan, one of the world’s most sophisticated seafood markets," said HS Chung, Asia-Pacific CEO, Burson. "Building on our success in Korea, we look forward to highlighting the versatility of Norwegian seafood and educating both trade and consumer audiences on the wide range of choices and innovative menus available, through culturally fluent storytelling, data-led strategy and consistent execution across markets."

"Burson has delivered excellent strategic thinking, deep market insight and proven performance in Korea," said Johan Kvalheim, Counsellor Fisheries at the Norwegian Embassy in Tokyo, representing the Norwegian Seafood Council. "As we enter this next phase in Japan, we’re excited to expand our partnership with Burson to strengthen awareness of Norwegian seafood, highlight its quality and sustainability and support long term demand in two of our key Asian markets."

This news follows a series of new business wins and expanded remits for Burson, including global brands such as Jaguar Land Rover, Kenvue, and the UK Government.

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Burson
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Burson to welcome new Corporate Affairs Head

Jonty Summers (pictured) will start a new role at Burson as Head of Corporate Affairs in Dubai at the end of June. He joins from Hanover, where he spent ten years as Regional Managing Director, establishing and running Hanover's advisory business in the Middle East.

“We are thrilled to welcome a leader of Jonty’s calibre to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson.

“In a region as dynamic and fast-paced as the Middle East, clients require senior counsellors who combine a deep, nuanced understanding of the region with a proven track record of delivering results. Jonty embodies this. He has over 20 years of experience providing strategic, C-suite-level counsel to top-tier organisations, helping them navigate challenges, growth, and transformation. His expertise will be a tremendous asset, and I am confident he will play a pivotal role in continuing to elevate our corporate offering and helping our clients win in this complex environment.”

Jonty's career includes senior leadership roles at Edelman, where he was Senior Vice President for corporate practice across the Middle East. Prior to this, Jonty was Managing Director at Bladonmore in London, before transferring to Abu Dhabi in 2009. He began his career as a journalist and then worked in publishing in London.

"Having spent my career helping organisations build and protect their reputations through periods of transformation, growth and change, I am excited to join Burson as it continues to grow and evolve its offering across the Middle East,” said Jonty.

“This is one of the world’s most dynamic and strategically important regions, and organisations here face both extraordinary opportunities and increasingly complex operating environments. Burson's sector expertise, global reach and local relevance position it exceptionally well to help clients navigate, lead and grow in this breathtakingly disruptive landscape." 

DDB
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DDB Group Philippines becomes GGC Group Asia

DDB Group Philippines has rebranded as GGC Group Asia following the retirement of the DDB brand globally by parent company Omnicom Group after its acquisition of Interpublic Group.

The agency group, which has operated as DDB's affiliate in the Philippines since 1992, will continue to operate independently while maintaining access to Omnicom's global marketing communications tools and resources as needed.

Chairman and CEO Gil G. Chua (pictured) said the rebrand marks a new chapter for the business while recognising its longstanding partnership with DDB Worldwide and Omnicom Group.

As part of the transition, DDB Philippines has been renamed Velocity+, DDB MNL becomes Alab MNL, and Tribal Worldwide Philippines will now operate as The Tribe. Other agencies within the group, including Optimax Communications, Agile Intelligence, Ripple8, Touch XDA, and Bent and Buzz, will retain their existing brands.

The rebrand also brings together several sister companies from the FCT Group under the GGC Group Asia umbrella, including FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers.

According to the company, the group now comprises 14 companies across 18 locations nationwide with more than 7,500 employees. It added that the transition will not affect leadership, client relationships, talent, contracts, or ongoing operations. 

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Industry update

North Seventy Five sets up Abu Dhabi operations

Paritee-backed North Seventy Five has expanded its operations into Abu Dhabi. The move marks a pivotal step in the communications agency's growth strategy and responds to growing demand from clients operating in the UAE capital.

"Abu Dhabi is a distinct and extraordinary market in its own right. Between us, Iman and I have advised its governments, institutions, and businesses for over two decades. The emirate demands communications expertise that is as deeply rooted in local context as it is globally connected, and we are proud to bring North Seventy Five's full capabilities to the clients building its future,” said Lisa Welsh, Co-Founder & Managing Partner, North Seventy Five.

The agency offers its full suite of integrated communications services to Abu Dhabi clients, including strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communications, crisis response, and data intelligence, all delivered by senior and bilingual advisors embedded in the region.