PR News
Winners revealed at PRISM Awards

Winners revealed at PRISM Awards

The Institute of Public Relations of Singapore (IPRS) hosted its biennial PRISM Awards on Friday, 14 November 2025 at the Pan Pacific Hotel in Singapore.

The awards recognise individuals and teams whose communications strategy and execution have not only adapted to industry shifts, but also advanced their organisations and contributed to the broader PR profession.

This year’s edition attracted 121 submissions across 27 award categories, and a total of 71 awards were given out. Singlife and The Hoffman Agency were both awarded Outstanding Communications Campaign of the Year, while industry veteran, Xiaowei Liu received the Lifetime Communications Achievement Award.

Award recipients include:

Outstanding In-House Communications Team

  • DBS
  • Lee Kong Chian School of Medicine
  • MOE
  • Mount Faber Leisure Group
  • Singapore Kindness Movement
  • Singlife


Outstanding Communications Consultancy (Independent, Singapore)

  • Eastwest Public Relations
  • TriOn & Co


Outstanding Communications Consultancy (Independent, Multi-Market)

  • The Hoffman Agency


Outstanding Campaign by a Non-Government Organisation or Not-for-Profit Organisation

  • Duke-NUS Medical School
  • Kyrah & Song Advisory
  • PR Communications
  • Rothman & Roman
  • Ruder Finn Asia


Best Use of Storytelling in a Campaign

  • Kyrah & Song Advisory
  • Nanyang Technological University, Singapore
  • Singapore Kindness Movement
  • Singlife


Chair of the PRISM Awards 2025, Vanessa Wan, said, "This year's finalists and winners have shown how creativity, agility, and strategic thinking can not only navigate disruption but redefine what excellence in communications means today."

Read the full list of winners here.

Previous story

Kimpton Suntaya Bali Ubud names marcomms lead

Next story

IAG welcomes Communication Lead

You might also enjoy

M+C
Industry update

M+C Saatchi Sport & Entertainment wins global PR account for HUGO BOSS

M+C Saatchi Sport & Entertainment has been appointed global PR agency of record for HUGO BOSS’s brands, BOSS and HUGO.

The agency will support BOSS and HUGO’s brand communications team to help define brand communications directives globally and across key markets including the UK, US, and DACH.

M+C Saatchi Sport & Entertainment will work for BOSS and HUGO on product and campaign launches, sporting partnerships, fashion shows, global events, retail activations, and store openings. The agency will also help support the brands’ positioning across fashion, sport, and culture through earned media, strategic partnerships, and editorial opportunities.

James Foster, SVP Global Marketing at HUGO BOSS, said: "As we look to accelerate the next phase of growth for our brands, it was important to find an accomplished, like-minded partner that could bring together strategic thinking, cultural expertise and international scale.

“M+C Saatchi Sport & Entertainment demonstrated a deep understanding of our brands, our vision and the audiences we want to reach. Their experience across fashion, sport and culture, combined with a truly connected global approach, made them the ideal partner as we continue to strengthen the presence and perception of BOSS and HUGO worldwide."

Laura Coller, UK CEO of M+C Saatchi Sport & Entertainment, said: "As two of the world’s most recognisable premium fashion and lifestyle brands, BOSS and HUGO represent a significant addition to our portfolio. We can’t wait to start our journey with the team and evolve and expand these iconic brands into new and exciting spaces together.”

Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment said, “Leading both global and local responsibilities through one integrated international team is a key strength of ours, and we're excited to be part of bringing the vision of BOSS and HUGO to life in markets around the world." 

FTI
Industry update

FTI Consulting strengthens financial communications and special situations capabilities in Asia

FTI Consulting has announced a series of senior appointments to the financial communications and special situations practice within its strategic communications segment across Asia.

Kainoa Blaisdell has rejoined FTI Consulting as a Managing Director in Singapore as previously reported on Telum.

Joining Kainoa in Singapore is Justin Teh, who has also returned to the consultancy as Senior Director. He brings experience advising on multi-stakeholder transactions, including M&A, IPOs, activism defence, and restructurings. In his new role, Justin also supports clients with investor relations programmes, as well as advises asset and wealth management firms across the region on issues management and corporate reputation strategies.

In Hong Kong, Rita Fong has been promoted to Managing Director. Her remit includes leading financial communications engagements in Hong Kong, specialising in deal advisory, investor relations, and crisis management for listed companies. Rita will also advise clients on a range of M&A and special situations, including shareholder disputes, activism, proxy fights, hostile takeovers, and restructurings.

The appointments build on the arrival of Jason Leow as a Senior Managing Director based in Singapore in December 2025, as previously reported on Telum.

“These appointments and the promotion of Rita underscore our commitment to building the strongest financial communications and special situations bench in Asia,” said Tom Evrard, Head of Strategic Communications, Asia at FTI Consulting.

“Kainoa and Justin both bring deep sector expertise and proven track records in advising clients through complex transactions and reputation challenges. Combined with Jason’s market leadership and Rita’s extensive transaction experience, we are exceptionally well-positioned to help clients navigate Asia’s highly dynamic transaction landscape. With increasing deal complexity, cross-border activity, and heightened regulatory scrutiny, clients need advisors who truly understand - and that is exactly what this team brings.”

Mark McCall, Global Head of Strategic Communications at FTI Consulting, added: “In an environment of heightened deal activity, aggressive shareholder scrutiny and complex special situations, clients demand advisors who can move with precision, speed and deep market intelligence.

“This strengthened team in Asia significantly enhances our global M&A and activism offering, delivering seamless cross-border support and data-driven strategies that protect and create value for clients. As Asia remains a critical driver of global deal flow, this integrated capability ensures clients receive regionally nuanced counsel across the full transaction lifecycle.” 

SuperReturn
Industry update

SuperReturn Middle East 2026 picks media partner

NorthStar Insights has been appointed as a media partner for SuperReturn Middle East 2026, organised by Informa. The private capital gathering convenes more than 600 senior decision-makers, which takes place from 13 to 15 October 2026 at The Ritz-Carlton, DIFC, Dubai.

The firm will lead press and media relations for the event, delivering a dedicated media strategy, senior journalist engagement across regional and international financial media and coverage support throughout the conference cycle, working directly with Informa's marketing team from through to October.

"Gulf capital is being scrutinised in a way it has not been before, as investors, policymakers, and the international press try to read a region navigating conflict, recalibrating its economic ambitions, and deepening its footprint across Asia and the West. The quality of that coverage matters. SuperReturn Middle East is where the most consequential conversations in private capital happen and we are proud to help ensure they reach the audiences that need to hear them," said Arth Malani, Founder and CEO of NorthStar Insights.

“As private capital in the Gulf navigates an inflection point, NorthStar Insights' appointment reflects a growing recognition that how the region's investment story is told matters as much as the capital flows themselves.

A representative from SuperReturn Middle East said, “We are delighted to partner with NorthStar Insights to build visibility for SuperReturn's flagship Middle East event. The region is embarking on a new chapter, and having the right partner to help shed light on the key debates and conversations is more important than ever. Working with NorthStar will allow us to deepen our visibility and coverage across the market helping position SuperReturn Middle East as the platform to turbocharge this new phase of dealmaking in the region and beyond."