The Institute of Public Relations of Singapore (IPRS) hosted its biennial PRISM Awards on Friday, 14 November 2025 at the Pan Pacific Hotel in Singapore.
The awards recognise individuals and teams whose communications strategy and execution have not only adapted to industry shifts, but also advanced their organisations and contributed to the broader PR profession.
This year’s edition attracted 121 submissions across 27 award categories, and a total of 71 awards were given out. Singlife and The Hoffman Agency were both awarded Outstanding Communications Campaign of the Year, while industry veteran, Xiaowei Liu received the Lifetime Communications Achievement Award.
Award recipients include:
Outstanding In-House Communications Team
- DBS
- Lee Kong Chian School of Medicine
- MOE
- Mount Faber Leisure Group
- Singapore Kindness Movement
- Singlife
Outstanding Communications Consultancy (Independent, Singapore)
- Eastwest Public Relations
- TriOn & Co
Outstanding Communications Consultancy (Independent, Multi-Market)
- The Hoffman Agency
Outstanding Campaign by a Non-Government Organisation or Not-for-Profit Organisation
- Duke-NUS Medical School
- Kyrah & Song Advisory
- PR Communications
- Rothman & Roman
- Ruder Finn Asia
Best Use of Storytelling in a Campaign
- Kyrah & Song Advisory
- Nanyang Technological University, Singapore
- Singapore Kindness Movement
- Singlife
Chair of the PRISM Awards 2025, Vanessa Wan, said, "This year's finalists and winners have shown how creativity, agility, and strategic thinking can not only navigate disruption but redefine what excellence in communications means today."
Read the full list of winners here.