Vero has strengthened its Southeast Asia footprint by bringing Mad Hat Asia into its regional network.
The move enhances Vero's presence in Malaysia and broadens its capabilities in Singapore, combining its strengths in strategic communications, public affairs, and government relations with Mad Hat Asia's consumer lifestyle expertise and culture-led approach. In turn, Mad Hat Asia will gain access to Vero's regional capabilities, including data analytics, research, as well as its government relations arm, Vero Advocacy.
Vero's CEO, Brian Griffin (pictured front row, third from the right) will continue to oversee the group’s long-term direction, while Founder of Mad Hat Asia, Rengeeta Rendava (pictured front row, fourth from the right) takes on a regional strategic role. No redundancies are planned as part of the acquisition.
“Vero has built an exceptional reputation across Southeast Asia for its strength in corporate, public affairs, government relations and strategic communications,” said Rengeeta.
“Joining Vero gives us the opportunity to learn from that strength while contributing our own perspective on culture, digital-first audiences and strength in consumer storytelling into the mix. Together, we’re in a much stronger position to deliver integrated, insight-led communications that truly reflect how companies and brands need to operate today.”
Brian added: “Bringing Mad Hat Asia into Vero deepens our ability to combine PR and government relations in Malaysia. We believe it’s this combination of PR and government relations that helps clients grow and protect what they’ve built across this region. Ultimately, Mad Hat and Vero are fundamentally aligned on building an organisation where the most talented communicators in Southeast Asia thrive and want to build their careers.”
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On 14th October 2026, Telum Media hosted an exclusive in-person discussion in Kuala Lumpur featuring Himanshu Bhatt, Acting Managing Editor of The Sun Malaysia. The session was also joined by Irene Tan, the publication's General Manager of Advertising and Marketing.
Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.
During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.
The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.
In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.
Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.