Thrive PR + Communications launches sister agency

Thrive Communications + PR, has announced the launch of a modern corporate communications agency, Acuity. The agency is described as "human-centred", with a mission to help organisations and leaders communicate clearly to gain authority, build trust, and influence with impact.

As a sister agency to Thrive, Acuity will offer a suite of services that extends from thought leadership executive programs, stakeholder relations, and issues and crisis management, through to in-house content, social media, and B2B brand activations.

With offices in Sydney, Melbourne, and Brisbane, the establishment of Acuity has been driven by founding Managing Director, Snezna Kerekovic, who has served in executive roles at Thrive for the past seven years.

She said: "Human skills are even more important when it comes to communications, curiosity and persuasion in an AI era. We are seeing a complete reset across the industry.

"Consolidation of respected marcomms agencies globally is happening at the same time, enterprise organisations and leaders are under more pressure than ever to communicate clearly, give their customers and teams confidence, and build trust. We are seeing the birth and momentum of independent agencies like Acuity, which are investing in smart talent and resources to deliver trusted communications advice. Acuity is the result of demand from clients who want stable, senior counsel and an in-depth understanding of the local market and local audiences.

"With experienced senior advisors and connected policy specialists, Acuity exists to meet this moment in time - to help organisations to communicate clearly and influence, when it matters most."

Acuity launches with a roster of foundation clients that includes BYD, Reddit, and global online education provider Pearson.

"We have a long history of helping brands amplify trusted voices to build authentic networks, strengthen leadership positioning, and build reputations that drive long-term growth," said Thrive Founder and CEO, Leilani Abels.

"Acuity is supercharged by Thrive’s connections to decision makers and media. We launch with experience managing very complex issues and nuanced environments for high-profile clients. Acuity is investing in local talent with corporate, technology and policy expertise. The agency will break the norms of what people think about a typical corporate communications agency."