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Vero has strengthened its Southeast Asia footprint by bringing Mad Hat Asia into its regional network. The move enhances Vero’s presence in Malaysia and broadens its capabilities in Singapore, combining its strengths in strategic communications, public affairs and government relations with Mad Hat Asia’s consumer lifestyle expertise and culture-led approach.
Mad Hat Asia will gain access to Vero’s regional capabilities, including data analytics, research as well as its government relations arm, Vero Advocacy.
Vero CEO Brian Griffin will continue to oversee the group’s long-term direction, while Mad Hat Asia founder Rengeeta Rendava takes on a regional strategic role. No redundancies are planned as part of the acquisition.
“Vero has built an exceptional reputation across Southeast Asia for its strength in corporate, public affairs, government relations and strategic communications,” said Rengeeta. “Joining Vero gives us the opportunity to learn from that strength while contributing our own perspective on culture, digital-first audiences and strength in consumer storytelling into the mix. Together, we’re in a much stronger position to deliver integrated, insight-led communications that truly reflect how companies and brands need to operate today.”
Brian added, “Bringing Mad Hat Asia into Vero deepens our ability to combine PR and government relations in Malaysia. We believe it’s this combination of PR and government relations that helps clients grow and protect what they’ve built across this region. Ultimately, Mad Hat and Vero are fundamentally aligned on building an organization where the most talented communicators in Southeast Asia thrive and want to build their careers.”
Australian tech and entertainment company, Easygo, has appointed Nathan McGregor as its Global PR and Communications Manager. In the new role, he'll be working across the organisations' brands, including Stake and KICK.
Nathan made the move from Thrive PR + Communications, where he most recently served as part of its leadership team as Client Partner for Melbourne and Auckland. He brings more than a decade of experience, having previously worked at agencies in Australia and Scotland.
Financial services company, State Street, has strengthened its PR team, appointing Jotham Lian as Assistant Vice President, Public Relations, Asia Pacific. He joined the team after finishing up as Media Relations Manager at BDO Australia.
A journalist turned PR professional, Jotham's experience includes prior editorial roles for publications in Australia and Singapore.