FleishmanHillard has announced the launch of its Global Executive Advisory, a network of senior counselors designed to help C-suite leaders manage risk and opportunity in the face of global volatility, geopolitical uncertainty, and increasing stakeholder scrutiny.
Comprised of more than 50 senior advisors across APAC, EMEA, and the U.S., the Global Executive Advisory provides integrated advisory across financial communications, crisis and issues, ESG and responsible business, talent and transformation, public affairs, and brand impact.

Rachel Catanach, Head of the Global Executive Advisory, shared that while these are deeply uncertain times, FleishmanHillard’s stake in the ground is clear: strategic communication is a key driver for companies wanting decision advantage despite the dilemmas they face.

“Whether it be navigating geopolitics, supply chain arbitrage, identifying new cross-industry partners, communicating new pricing or embedding AI into all operations, the winners and losers in times of uncertainty are often defined by the quality of their communication," she said.

"In navigating uncertainty, the most grounded leaders focus on what aspects of their operations are immutable: the constants - people, purpose, values - that act as anchors - and then look to innovate and find a third way for those areas requiring a pivot. From an organizational perspective, that means focusing on your people and providing as much assurance as possible even if you can’t provide all the answers. That requires honesty, vulnerability and discipline. Share what decisions are being made, what’s on hold and why. Under-promise and over-deliver. That builds trust.”

Alice Hsueh has joined commercial law firm, Russell McVeagh, as Marketing and Communications Specialist. She was previously at the New Zealand Law Society, most recently as Senior Communications Advisor. Prior to that, Alice spent time at PRINZ - Public Relations Institute of New Zealand.

Startup-focused strategic marketing and communications consultancy, UnMute, has welcomed Maybelyne Ng as Director of Client Relations and Strategy.

In her new appointment, Maybelyne leads the delivery of marketing and communications strategies for the consultancy's clients in Hong Kong and Singapore. She brings with her 16 years of APAC experience, including serving in senior roles at firms including CBRE, Colliers and Benoy. 

Darren Boey, UnMute’s founder, first collaborated with Maybelyne in 2021 during a pro-bono mentorship initiative under the APACD’s Sustainable Communications Program. “Even back then, her remarkable efficiency, clarity of thought, and unshakable calm left a strong impression,” he said. “She’s been on my ‘one to work with’ list ever since.”

With this appointment, Darren's focus shifts towards strategic growth and new business development. “This is a big level-up for us," he commented. "Maybelyne enhances our ability to deliver results with precision, while also helping lay the groundwork for what comes next."