PR News

UnMute appoints Director of Client Relations and Strategy

Startup-focused strategic marketing and communications consultancy, UnMute, has welcomed Maybelyne Ng as Director of Client Relations and Strategy.

In her new appointment, Maybelyne leads the delivery of marketing and communications strategies for the consultancy's clients in Hong Kong and Singapore. She brings with her 16 years of APAC experience, including serving in senior roles at firms including CBRE, Colliers and Benoy. 

Darren Boey, UnMute’s founder, first collaborated with Maybelyne in 2021 during a pro-bono mentorship initiative under the APACD’s Sustainable Communications Program. “Even back then, her remarkable efficiency, clarity of thought, and unshakable calm left a strong impression,” he said. “She’s been on my ‘one to work with’ list ever since.”

With this appointment, Darren's focus shifts towards strategic growth and new business development. “This is a big level-up for us," he commented. "Maybelyne enhances our ability to deliver results with precision, while also helping lay the groundwork for what comes next."
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Latest marcomms hire at Montigo Resorts

Sideka Shahul has started a new role as Senior Manager, Marketing Communications at Montigo Resorts.

Based in Singapore, she leads a suite of communications activities, including public relations, branding, reputation management, partnerships, and digital marketing for four properties in Indonesia and the U.K.

Sideka brings marketing communications experience from Raffles Hotel Singapore, CapitaLand, and KOP Properties.