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Sydney-based communications agency, MCMPR, has strengthened its leadership team with the appointment of Sarah Young as Managing Director, as it approaches its 30-year anniversary later this year.

Sarah joins MCMPR with more than 20 years' experience across public relations, communications, and integrated marketing. She has previously held Managing Director roles at Australian agencies, where she led teams and delivered campaigns for local and international consumer and lifestyle brands.

As Managing Director, Sarah will work alongside Founder and CEO of MCMPR, Marie-Claude Mallat , and the agency's leadership team to guide the agency through its next stage of growth, oversee operations, client services, team development, and business strategy.

"Approaching our 30-year milestone is an important moment to reflect on how far we've come, but even more importantly, where we're headed," said Marie-Claude.

"Sarah brings an incredible breadth of experience leading high-performing agencies. She has a strategic mindset, exceptional commercial acumen, and a collaborative leadership style that made her a natural fit from day one. Together with our teams, we're building on MCMPR's strong foundations while evolving our capabilities to meet the future of communications and the changing needs of our clients."

Sarah said the opportunity to join MCMPR came at an exciting point in the agency's journey.

"MCMPR has built an incredible reputation over three decades for delivering exceptional work and lasting client partnerships. It's an exciting time to join the business as it continues to evolve. I'm looking forward to working alongside Marie-Claude and the wider team to strengthen our strategic and data-informed capabilities, foster innovation, and help shape the agency's next chapter." 

Lazada has appointed TEAM LEWIS as its public relations agency of record in Malaysia, following a competitive pitch.

Under the remit, the agency will lead Lazada Malaysia’s communications strategy across an integrated scope, spanning storytelling, media relations, press office and campaign management, and thought leadership development.

“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints,” said Ann Chong, Managing Director, AI & Client Solutions, APAC.

“We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.” 

Zeno Group has announced several senior appointments, including Matt Lackie (pictured centre), who joins in the newly created role of President, International Strategy + Global Technology.

Formerly Global CEO of Axicom and Chair of Burson's Global Technology Practice, Matt will help shape and advance the agency's international strategy and global technology business.

Reporting to Global CEO, Barby K. Siegel, he will partner with leaders across Asia Pacific, North America, Latin America, and Europe to strengthen cross-border growth and collaboration as well as identify new opportunities across Zeno's global network.

He will also partner with Karyn Barr, Head of Technology Communications for Zeno US, in addition to other technology leaders to strengthen and connect the agency's capabilities across AI, enterprise and consumer technology, and other areas of client demand. 

Matt has spent more than two decades helping organisations manage transformations, build reputation and growth at the intersection of technology, business, and culture. 

Lisa Sullivan (pictured right) joins Zeno Group as Managing Director, Zeno West, where she will lead the firm’s West Coast business in the US, partnering with clients across communications, marketing, and innovation.

Jake Green (pictured left) joins as Executive Vice President, Strategy. He will work across strategy, reputation, audience intelligence, and business growth.

Barby said: “AI, technology and business transformation are reshaping every organisation, regardless of industry. These appointments reflect our commitment to continually evolve, not by changing who we are, but by strengthening how we help clients succeed. Communications and reputation are business imperatives that shape growth and competitive advantage. Our clients need counsel that connects business strategy, marketing and communications in ways that create measurable value.

“Matt, Lisa and Jake bring a strong track record of helping organisations turn communications and reputation into drivers of business success, which aligns well with Zeno's focus on helping clients navigate both what's now and what's next. Above all, they embody what has always made Zeno, Zeno: ambition, curiosity, kindness, collaboration and an unwavering commitment to creating meaningful client impact.”