PR News
Telum Talks to Hilmi Faiq from KOMPAS

Event wrap-up: Telum Talks To Harian KOMPAS

Telum Media hosted its latest Telum Talks To session in Jakarta with Hilmi Faiq, Head of the Culture Desk at Harian KOMPAS, on Tuesday, 28th July 2026.

DSC03160

Moderated by Telum Media’s Olivia Mayer, the session gave attendees a closer look at how the Harian KOMPAS newsroom operates, the considerations behind its editorial decisions, and the types of stories that attract the attention of its journalists and editors.

Hilmi also gave a closer look at the role of the Culture Desk and what gives a story wider public relevance beyond a ceremonial or promotional angle. The conversation explored the importance of context, credible spokespeople, and substantive corporate involvement in initiatives.

DSC03169

He also shared practical guidance for PR and communications professionals on what makes a pitch stand out, common gaps in the approaches received by the newsroom, and the supporting materials that can help journalists assess a story. The discussion highlighted the value of understanding a publication’s audience and editorial priorities, rather than relying on prominent names or spectacle alone.

The session also considered how changing audience habits, digital publishing, social media, and AI are influencing cultural journalism, including the challenge of communicating complex subjects without oversimplifying them.

DSC03248

Following the moderated discussion, attendees had the opportunity to ask Hilmi questions directly and connect with fellow communications professionals during the networking lunch.

Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.

Previous story

Senior marcomms promotion at Raffles Hotel Singapore

You might also enjoy

Senior
Moves

Senior marcomms promotion at Raffles Hotel Singapore

Leenu Tarani has been elevated to Director of Marketing Communications at Raffles Hotel Singapore.

In the role, she leads the hotel's integrated marketing communications strategy, spanning public relations, media engagement, brand partnerships, corporate social responsibility, events and reputation management.

Leenu has accumulated more than two decades of industry experience, having held roles at Grand Hyatt Singapore, Grand Hyatt Dubai and Hyatt Regency Dubai Creek Heights before joining Raffles Hotel Singapore in 2015. 

TEAM
Industry update

TEAM LEWIS wins new consumer account in Malaysia

Lazada has appointed TEAM LEWIS as its public relations agency of record in Malaysia, following a competitive pitch.

Under the remit, the agency will lead Lazada Malaysia’s communications strategy across an integrated scope, spanning storytelling, media relations, press office and campaign management, and thought leadership development.

“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints,” said Ann Chong, Managing Director, AI & Client Solutions, APAC.

“We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.” 

Senior
Moves

Senior leadership appointments at Zeno Group

Zeno Group has announced several senior appointments, including Matt Lackie (pictured centre), who joins in the newly created role of President, International Strategy + Global Technology.

Formerly Global CEO of Axicom and Chair of Burson's Global Technology Practice, Matt will help shape and advance the agency's international strategy and global technology business.

Reporting to Global CEO, Barby K. Siegel, he will partner with leaders across Asia Pacific, North America, Latin America, and Europe to strengthen cross-border growth and collaboration as well as identify new opportunities across Zeno's global network.

He will also partner with Karyn Barr, Head of Technology Communications for Zeno US, in addition to other technology leaders to strengthen and connect the agency's capabilities across AI, enterprise and consumer technology, and other areas of client demand. 

Matt has spent more than two decades helping organisations manage transformations, build reputation and growth at the intersection of technology, business, and culture. 

Lisa Sullivan (pictured right) joins Zeno Group as Managing Director, Zeno West, where she will lead the firm’s West Coast business in the US, partnering with clients across communications, marketing, and innovation.

Jake Green (pictured left) joins as Executive Vice President, Strategy. He will work across strategy, reputation, audience intelligence, and business growth.

Barby said: “AI, technology and business transformation are reshaping every organisation, regardless of industry. These appointments reflect our commitment to continually evolve, not by changing who we are, but by strengthening how we help clients succeed. Communications and reputation are business imperatives that shape growth and competitive advantage. Our clients need counsel that connects business strategy, marketing and communications in ways that create measurable value.

“Matt, Lisa and Jake bring a strong track record of helping organisations turn communications and reputation into drivers of business success, which aligns well with Zeno's focus on helping clients navigate both what's now and what's next. Above all, they embody what has always made Zeno, Zeno: ambition, curiosity, kindness, collaboration and an unwavering commitment to creating meaningful client impact.”