MCMPR strengthens leadership as agency enters next phase of growth

Full-service communications agency, iD Collective, has been appointed by kitchenware retailer, Global Retail Brands Australia (GRBA), to deliver strategic PR, media relations, digital, and influencer communications support across its portfolio.

One of iD Collective’s first campaigns under the partnership was providing PR support for the Baccarat Five Star Factory Direct Warehouse Sale. The agency is building on this momentum by continuing to support GRBA across a range of integrated communications initiatives, including a seeding influencer programme and paid social media activity for luxury home fragrance brand, Wanderlust.

Amanda Booth, Executive Director of iD Collective, said: “It’s so exciting to be working with Global Retail Brands Australia across its impressive portfolio of brands. The success of the Baccarat Warehouse Sale campaign set a strong benchmark and showed what’s possible through an integrated communications approach.

“We’re excited to keep building on this by bringing together our PR, influencer and digital expertise to deliver strategic campaigns that support both immediate objectives and long-term brand growth.” 

Brisbane-based integrated marketing and communication agency, Elevate Communication, has been appointed retained external communication agency of record for global bus, motorcoach, and marine transport services operator, Kelsian Group.

The retainer covers Kelsian's Australian business, including Transit Systems, with a national remit spanning earned media, C-suite profiling, and issues and crisis communications support.

The account will be led by Elevate’s senior media and corporate communication team, headed by General Manager, Amanda Gormley.

Elevate Communication Managing Director, Mel Deacon, said the appointment reflected rising demand for agency partners that can combine proactive media relations with structured issues and crisis capability.

“Elevate has been supporting fast-growing businesses with compelling growth stories for over 18 years, shaping strategic, future-focused communications programs that support that momentum,” she said.

“We’re looking forward to working with the team to build reputation, elevate leadership visibility and strengthen communications capability as the business continues to expand.”

Kelsian Group National Marketing & Communications Manager, Lea Finau, added: "As Kelsian continues to grow, we wanted a communications partner with the depth, experience and agility to support our business.

“Elevate's strong credentials across listed companies, reputation management and crisis communications, combined with their broader specialist team, made them the right fit for our next phase."

Lazada has appointed TEAM LEWIS as its public relations agency of record in Malaysia, following a competitive pitch.

Under the remit, the agency will lead Lazada Malaysia’s communications strategy across an integrated scope, spanning storytelling, media relations, press office and campaign management, and thought leadership development.

“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints,” said Ann Chong, Managing Director, AI & Client Solutions, APAC.

“We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.”