Eastwest Public Relations adds International SOS to client roster

Danyale Hooi has stepped up to the role of Marketing Communications Manager at Forvis Mazars in Malaysia.

In his new capacity, he leads strategic communications, corporate branding and events for the accounting firm. Danyale first joined the company as a Senior Marketing Communications Executive in 2023.

On 14^th October 2026, Telum Media hosted an exclusive in-person discussion in Kuala Lumpur featuring Himanshu Bhatt, Acting Managing Editor of The Sun Malaysia. The session was also joined by Irene Tan, the publication's General Manager of Advertising and Marketing.

Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.



During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.

The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.



In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.

Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.

Vero has elevated Peerapong Pongpakdee (pictured middle) to Director of AI, Innovation, & Insights for Southeast Asia.

In the role, Peerapong will oversee the consultancy’s regional capabilities in artificial intelligence, data analytics, and digital innovation. He has led the insights team, formerly known as Vero IQ, for the last five years.

Based in Bangkok, Peerapong works with clients and colleagues across Indonesia, the Philippines, Singapore, Thailand, and Vietnam, and more recently, with colleagues from Mad Hat Asia. He will lead Vero’s social listening and media monitoring capabilities, in addition to its Generative Engine Optimisation offering.

Additionally, Peerapong will also spearhead internal AI adoption initiatives across six markets through training, playbooks and workshops, while strengthening the implementation of Vero’s AI usage policy, covering client confidentiality, data privacy, intellectual property, and human oversight.

He also leads the management of Vero’s existing tech stack, which includes AI-powered content optimisation tool, EditorialIQ, as well as agentic AI for client, media, and back-office work.

Peerapong said: “The new name of our team reflects the work we are doing for our clients today,”

“We are here to help clients achieve their goals in Southeast Asia, navigate what AI means for their communications campaigns, understand their audiences more deeply, and build AI-powered solutions tailored to their needs so that brands and organizations are visible in the right places.”

Vero’s Chief Commercial Officer, Umaporn Whittaker-Thompson added: “The PR industry is expanding at a rapid pace, and strengthening our AI, Innovation, & Insights team is one of the crucial steps we are taking to ensure that we are not just keeping pace, but also pioneering the next generation of storytelling.

“We’ve already seen the value and impact of AI and data on client counseling and communications strategy. We are confident that this reinforced focus on the team’s capabilities will supercharge the delivery of high-impact work for our clients, accelerate our own business growth, and further elevate the standard of communications in Southeast Asia.”