PRCA Mena Awards 2025 will take place on Tuesday, 11th November 2025. The awards aim to honour the campaigns, agencies and professionals of the PR and communications industry that make an impact across the Middle East and North Africa.
The awards have broadened its entries to 40 categories, including ‘Mental Health Champion of the Year’, ‘Best use of AI’, and ‘SuPRWoman of the Year. The judging process is underway, and winners will be revealed at the PRCA Mena Awards Gala on the same date, hoping to bring together leaders, innovators and rising stars for a night of recognition and celebration.
Conrad Egbert MPRCA, Head of PRCA Mena, said: “The quality of entries this year demonstrates the extraordinary creativity, resilience and professionalism across our industry. The PRCA Mena Awards are a true benchmark for excellence, and we’re excited to celebrate the achievements of the wider PR community this November.”
Tickets for the PRCA Mena Awards 2025 gala dinner are available here.
PRCA Mena Awards 2025 set in November
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Kymberly Goh has joined the Milken Institute in Singapore as Associate, Marketing and Communications, International. In this role, she supports strategic communications initiatives, content development, crisis management, and media and stakeholder engagement across the Institute’s global programmes and convenings, with a focus on Asia, Latin America, and Africa.
Kymberly was previously with Weber Shandwick, where she worked across integrated marketing and corporate communications, supporting regional and corporate campaigns for brands such as adidas, L’Oréal, and Ecosperity (Temasek’s sustainability advocacy platform), Amazon Prime Video and Disney.
She began her career in public policy communications and engagements at Singapore’s Ministry of Culture, Community and Youth, where she helped drive youth engagement and digital outreach.
Sydney-based LEO (Language Engine Optimisation advisory), LEOPRD, has signed an exclusive EMEA partnership with global communications firm, The Remarkables, to launch its services in the region.
Under the agreement, The Remarkables will distribute LEOPRD's proprietary expertise and methodology across the UK, Europe, Middle East and Africa, while LEOPRD will gain access to a network of more than 50 senior consultants spanning various markets and specialities, including campaigning, purpose and ESG, cybersecurity, and crisis and issues management.
Founder of LEOPRD, Celia Harding, said the team is already working with multinational consumer and B2B brands across Europe, uncovering significant blind spots in their AI visibility.
"This partnership allows us to scale that first-to-market framework globally, helping brands audit their presence, benchmark competitors, and build strategies to improve how they show up in AI responses," she said.
Kerry Parkin, founder of The Remarkables, said: "Across every industry, leaders are asking how AI is shaping the way their brands are seen and understood.
"Partnering with LEOPRD allows us to answer that question with a robust methodology, giving communications a new level of clarity and measurability. We are investing behind this partnership because we believe LEO/GEO will become as fundamental to marketing and reputation management as SEO once was, and we want to help our clients lead that change.”
LEOPRD has also announced the appointment Caroline Page as PR Director. Caroline brings more than 15 years of international experience across multiple sectors including blockchain, cryptocurrency, government, entertainment and technology. She was recently Head of Communications at Virtually Human Studio, a Web3 entertainment company. As part of her role, she will lead LEO strategy for Australian startups, scaleups and enterprise brands.
Commenting on Caroline's appointment, Celia mentioned that she brings tech expertise that will define the next era of communications.
"She joins at a time when the lines between reputation, relevance, and retrieval are blurring. Having her join the team means we can keep setting the standard for how brands are found and trusted in the digital age.”
(Pictured: Celia Harding)
Empyre Communications has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s coffee industry event organised by DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA). This fifth edition of World of Coffee Dubai will take place from 18th to 20th January 2026 at Za’abeel Halls of the Dubai World Trade Centre.
The agency will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture. The appointment also marks the agency’s first partnership with DXB LIVE.
“We’re incredibly proud to be joining forces with DXB LIVE for the upcoming edition of World of Coffee Dubai," commented Stephanie Farah, Managing Director & Founder of Empyre Communications. "This partnership represents an exciting step for Empyre Communications as we bring our storytelling expertise to one of the region’s most dynamic and internationally recognised events. World of Coffee Dubai has become a beacon for creativity, culture, and connection, and we look forward to amplifying that narrative across local and regional media.”