ASICS Middle East selects PR agency

Communications network RAIYN has been launched in Dubai, led by Mazen Nahawi, Founder and CEO of CARMA and RAIYN, alongside four firm principals: Ahmad Itani, Founder and Chief Advisor, Cicero & Bernay; Louise Jacobson, Managing Partner, Brazen MENA; Sean Trainor, Chief Executive, Salient Communication Group; and Tarek Esper, Managing Director, SOCIALEYEZ.

The network brings together the four firms under a single accountable structure, designed to support organisations across MENA and beyond, aiming to strengthen their reputations, make better decisions, and deliver impactful outcomes.

Commenting on the launch, Mazen said, "The people of this region, nationals and expats, are best suited to speak on its behalf. That is the belief on which RAIYN is built. We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth. Communications needs a new dawn. That dawn begins with trust. RAIYN is a promise to bring people together, to build respect and to put trust at the centre of everything our industry does."

RAIYN  brings together more than 700 professionals across strategic advisory, creative, digital and intelligence, and operates within News Group International (NGI). 

Federal Express Corporation (FedEx) Indonesia has renewed its partnership with PRecious Communications as its public relations agency of record.

Running through December 2028, the renewal extends PRecious Communications’ mandate across corporate reputation, trade storytelling, media relations, community impact, and executive visibility initiatives. During the initial retainer period, the agency provided strategic communications support for FedEx Indonesia across a range of industry sectors.

"This renewal reflects the confidence we have in PRecious Communications as a partner who understands our operations and the local landscape," said Garrick Thompson, Managing Director, FedEx Indonesia. "Indonesia's trade landscape is diverse and constantly shifting, and having a communications partner who keeps pace with that, and with our business, matters. We look forward to continuing this partnership as we support Indonesian businesses in an increasingly dynamic global trade environment."

PRecious Communications’ Founder and Group CEO, Lars Voedisch, added, "Our clients are facing a constant stream of noise, from geopolitics and regulation to trade and tariff shifts, all of which can obscure what truly matters. Securing a long-term, 2.5-year commitment from a global logistics leader like FedEx is a powerful testament to our corporate team’s strategic capabilities. We look forward to deep-diving into adaptive, insights-led campaign architecture that amplifies FedEx’s regional trade dominance and digital logistics innovations." 

Sydney-based independent agency, Electric Collective, has announced a series of new client wins, including Adyen ANZ and Magnum ice cream.

The agency has been reappointed by Adyen ANZ for 2026, entering its fourth consecutive year managing the organisation’s events programme. The renewed scope includes four events across Australia and New Zealand, spanning executive dinners, retail safaris, and brand experiences. Across the partnership, Electric Collective has delivered six events to date, with three additional activations scheduled for 2026.

Electric Collective was also engaged by Magnum ice cream to deliver a multi-channel programme to drive cultural relevance and positioning, spanning Sydney and Coachella 2026. The campaign combined a paid influencer strategy with an earned-led experiential programme.

Founder and Director at Electric Collective, Ali Smyth, said: “Securing both the continuation of our long-term partnership with Adyen (both locally and globally) and a global campaign with Magnum reflects the type of work we are focused on building - culturally relevant, strategically led, and executed across both earned and influencer channels, always with a long term successful partnership at the core. We are seeing increasing demand from brands for integrated programmes that move beyond traditional PR, and these wins reinforce our position in delivering that at scale.”