PRCA MENA announces Regional Boards 2026

VisitBritain Sydney has welcomed the addition of Nadine Ghanem as Communications Manager ANZ. She takes up the role on a 12-month contract basis after a stint as Account Director at Eight Communications.

With over two decades of experience in PR and communications, Nadine has worked across agency, state government tourism, and not-for-profit sectors. 

Herd MSL Australia has partnered with search specialists from Publicis Groupe ANZ to launch Elevate, a new AI search visibility, authority, and measurement service.

Designed to help brands strengthen visibility, credibility, and consideration, Elevate addresses what the agency describes as the challenge of how brands are framed, trusted, and recommended across fragmented, AI‑powered search environments.

The service assesses the quality of a brand's representation, identifying both strong and weak signals of credibility, relevance, and authority, while highlighting where investment in owned content and earned media can influence outcomes.

Speaking on AI search's evolution into a reputation engine, CEO of Herd MSL, Skye Lambley, said: "It doesn't just decide who appears - it shapes how brands are described, trusted and recommended.

"Winning isn't just about showing up more - it's about showing up better. The brands that perform strongly are backed by credible, high quality earned and owned authority: trusted coverage and content, expert validation and consistent third-party proof points. That takes more than content output or disruption - it requires a sophisticated earned and owned strategy and execution to shape how a brand is represented, not just whether it’s mentioned."

Elevate connects three specialist Publicis Groupe ANZ capabilities within a single service:

• Category‑level search intelligence: Understanding what people are searching for across a category, how demand is forming, and where brands, competitors and third‑party sources are showing up - revealing gaps, risks and opportunities to influence discovery.
• AI search strategy and content structuring: Identifying priority question clusters, decoding the signals AI systems use to generate responses, and defining what needs to change to improve how brands are selected, framed and explained in AI‑search results.
• Earned & owned authority building: Designing and delivering insight‑led owned and earned programs that efficiently build third‑party validation, expert presence and credible references - strengthening the signals AI systems rely on when generating responses.

Honda Office, a Tokyo- and Singapore-based strategic communications consultancy, has announced the launch of PR Collective Asia, an advisory network designed to support Japanese enterprises in enhancing corporate reputation, brand trust, and leadership presence across Southeast Asia.

The network brings together communications leaders from Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines. It supports Japanese business decision-makers across three areas: strategic PR and integrated marketing, corporate and brand narrative development, and corporate communications.

The members of PR Collective Asia are:

• Tetsuya Honda, CEO, Honda Office
• Yvonne Koh, Founder & Managing Director, Saeloun Asia
• Matthew Underwood, Managing Director, Matterhorn Communications
• Sophis Kasemsahasin, Founder & CEO, Brand Foresight
• Andy See Teong Leng, Founder and Managing Director, Perspective Strategies
• Harry Tumengkol, Co-Founder and Partner, Image Dynamics
• Malyn Molina, President and COO, EON

“As ASEAN’s combined GDP approaches parity with Japan’s, the Southeast Asia region is now one of the most vital growth region for Japanese enterprises,” said Tetsuya, Founder of PR Collective Asia.

“Yet success in these markets requires more than translation of a domestic playbook. It requires business to meaningfully communicate based on understanding of local social, business, and communications nuances. PR Collective Asia was created to meet that need: enabling Japanese companies find their voice and leadership position within Southeast Asia’s fast-changing markets.”