On the 20
th of March, the world comes together to celebrate International Day of Happiness. In the spirit of this global occasion, Telum Media spoke with six communications professionals to explore what keeps them happy and motivated at work, as well as their "happy places" beyond the office.
Here's what they had to share about finding joy in both their careers and personal lives.
What’s your secret to staying happy and loving what you do at work?
Erica Llorico, Senior Account Director, Poem
I embrace variety, stay curious, and always come in with a growth mindset. I’m also lucky that I work as part of a team where we can honestly say we come to work as our genuine selves, everyone's kind, and we consistently get to work on cool campaigns for our clients. Recipe for a happy gal, really!
Varun Chakravarty, Head of Technology, Edelman
I like to think of work as a game of Tetris - new challenges keep dropping in, sometimes faster than expected, and the trick is to stay calm, find the right fit, and keep things moving. I find energy in making sense of the chaos and turning it into something meaningful.
But what truly keeps me happy is the people. The real strength of any organisation lies in the diversity of its teams - different perspectives, experiences, and ideas always lead to unexpected and out-of-the-box solutions. At the same time, I believe we shouldn’t take things too seriously. A positive and calm mindset, with empathy at the centre, makes all the difference. That’s where good work becomes great, and where my happy place truly is.
Lately, I've also been focusing on upskilling and re-learning, which has been a challenging but rewarding process. Seeing technology complement human thinking, unlocking solutions I hadn’t considered before, has been both humbling and exciting - reinforcing just how powerful continuous learning can be.
Finally, meditation keeps me centred when things get chaotic, and the power of reading speaks for itself - two habits that keep me sharp and energised. And, of course, a sense of humour always helps!
At the end of the day, it's the people, the challenges, and the constant learning that make work something I genuinely love.
Yvonne Sewankambo, Senior Communications Consultant,Sedgwick Communications
Not spending too much time worrying about what I can't control, especially given the unpredictable nature of PR and life. I say "too much" because I’m human - there will, of course, be times when the worry does creep in. The secret is to not dwell on it - because I can then spend those hours, days or even months (yikes!), using my limited time and energy for something far more positive.
I can't control a client doing something I wouldn't, a journalist saying no to a pitch I thought would be right up their alley, or my son needing to be picked up from daycare 30 minutes after I've dropped him off. But I can control the crisis communication plan I set up, the tweaked pitch I send to another media target, and how my husband and I tag team on a workday with a sick toddler. So, that’s what I choose to focus on.
I also believe I still love what I do at work because my career is not my whole identity. I am able to get through the tough days simply because I’ve made a conscious effort to ensure work is not my everything.
Gus Goswell, Nature and Climate Communications Specialist, Gus Goswell Media
Most of my storytelling and communications work is about threats to nature and the climate pollution crisis. At first glance, they don't look like ingredients for a happy work life, but I find great satisfaction and, yes, happiness in this work.
The client communications part of my business is mainly working with organisations that advocate for nature protection and restoration and action on climate change, and incorporating active hope and happiness into this storytelling is essential. Grief and anger can motivate us to act, but I believe it is a shared sense of optimism, joy, determination and community that sustains us.
Healthy nature gives us so much: clean air, clean water, food, medicine and - vitally - a deep sense of wellbeing and happiness. Whether I am writing an article, scripting a podcast episode, or presenting media training, I feel I am constantly learning from nature and I try to be inspired by the natural world in everything I do.
It isn't always easy to hold onto hope and happiness when you're writing and communicating for a better future for nature and our climate, but it is deeply satisfying to know that my work is a reflection of my values and those of millions of other nature lovers. That sense of meaning is something I am grateful for, which often makes me happy.
Sinelle Fernandez, Senior Account Manager, Mango Communications Aotearoa NZ
Being happy at work comes largely from the environment you're in. I've been so lucky to work with the loveliest girls at Mango, where the banter and chit-chats never stop.
The clients we work with have also been truly kind, and that helps make our jobs so much easier, helping us love what we do.
Racheal Clayton, Account Executive, Archetype
There's no universal secret to staying happy at work, but I believe it helps to remember that work comes in peaks and valleys. The key is to focus on the positives that come with both. By taking into account that challenges and stress points are also opportunities to learn and grow, not just in your career but in your personal development as well.
The difference between simply being content and truly loving what you do lies in your attitude and approach to work. Staying curious and embracing continuous learning creates a sense of purpose and keeps me motivated.
Whether it’s progressing in your role, upskilling, taking on more responsibility, or even strengthening your network of contacts, there’s always room to improve. This commitment to always evolving is what makes work fulfilling.
Where’s your happy place outside of work - an adventure, hobby, or a side hustle?
Erica Llorico
I'm a lover of music. I especially love curating playlists for different moods, situations, people etc, which I then share with the office every Friday (guess the love for burnt CDs / mixtapes from childhood never left me!). Definitely a 'happy place' for me.
Varun Chakravarty
Happiness has meant different things to me over the years - right now, it’s about rhythm and flow. Movement keeps me energised - whether it’s football, lifting weights, or making music. Then there are the quieter moments - reading, meditating, or sitting with my guitar, trying to put rhythm to paper.
Lately, I've been practising the art of slowing down - being more present in the process rather than always chasing what's next. That also means stepping away from devices and simply being in the moment - whether it’s re-learning old passions from the ground up or something as simple as enjoying a quiet coffee with my partner, with no distractions, just good conversation. There's something refreshing about stripping things back, finding joy in the small moments and embracing the momentum of learning again.
It all comes down to mind, body and fuel - keeping the body active, the mind engaged, and the spirit recharged. Sometimes, the best way to do that is to get in the car and hit the motorways. There's something about the open road that clears my mind and resets everything.
That balance of adrenaline and reflection, motion and stillness, learning and re-learning - that's what keeps me grounded. That's my happy place.
Yvonne Sewankambo
I have a few happy places, but one of my favourites is whenever I’m writing. I'm a published author of two children's books - "Good Hair" and "First There Was Me, Then There Was You" - with a third on the way later this year. So, any chance to work on my next book brings me joy.
And although I don't get to read for leisure as much as I did a few years ago (due to many life commitments), I always enjoy sitting down with a cup of tea and a good book as time seems to stand still.
Swimming and boxing also bring so much peace! I'm constantly amazed by how quickly my brain shuts everything else out the minute my feet push against a pool wall, or I throw that first punch.
Gus Goswell
Despite how aware I am of the many threats to nature - or perhaps exactly because of that awareness - nature is my happy place. I'm happy if I'm watching my kids explore a rock pool, if I'm surrounded by birds doing their thing in the bush or the backyard, if I am camping near a snow gum, or just nerding out about weird and wonderful wildlife with other nature lovers.
International Happiness Day is a great day to experience the joy and wonder of the nature that's all around us, but so is every day! And every day is a great day for us all to do what we're able to do to celebrate and help care for nature and our climate.
Sinelle Fernandez
Outside of work, I mostly enjoy spending time with my family, going to the gym, dancing, and recently, gardening! My summer garden has been thriving, and it's been incredibly rewarding seeing it grow and bringing in delicious home-grown fruit and veggies in everyday!
Racheal Clayton
The place I feel most at peace is anywhere that brings me closer to nature. Whether it's the beach, a quiet lake or the mountains, switching off from technology and just being in the moment helps me reset. It's a reminder of what really matters and makes me appreciate how lucky I am.
With so much of our week spent staring at screens, I think it’s important to unplug - not just from technology, but mentally too. It's so easy to check your phone for a quick work update and suddenly feel like you're always "on".
That's why being outside is my happy place. It's my personal "do not disturb" mode, where I can truly switch off, recharge and step into a new week feeling refreshed.
Feature
Telum Vox Pop: International Day of Happiness 2025
by Telum Media
19 March 2025 4:00 PM
9 mins read
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Over the past few years, mentions of AI within the industry haven't toned down - if anything, they've been ramping up. Looking back at Telum's 2024 Year Ahead and PR Tech in 2025 pieces, it's interesting to see how attitudes have shifted. What began as a period of experimentation - playing with prompts, dabbling in ideation, and speculating about job replacement - has solidified into a structural transformation within the profession.
AI has moved from a nice-to-have to a non-negotiable; from a fringe tool to a core strategic capability. 2025 is the year PR and comms practitioners stopped asking, “What can AI do?” and began asking, "How do we lead with it?”.
Integration of AI tools in the industry
Early adoption of AI centred around basic prompting and inspiration. In 2025, however, practitioners in the PR and comms space have unlocked more of its capabilities.
We saw many organisations develop their own AI offerings across APAC and the Middle East, ranging from AI visibility services and training tools to crisis solutions. These include PIABO GEO, Ogilvy ANZ’s Generative Impact, Golin’s First Answer, TEAM LEWIS' Training for Trust, and FINN Partners' CANARY FOR CRISIS.
The narrative around job replacement has also softened. Rather than replacing humans, the industry is now embracing AI as an enhancer.
As Natacha Clarac, Director General of Athenora Consulting in Brussels and former President of PRGN, said following PRGN's launch of Précis Public Relations: "The introduction of Précis Public Relations showcases the potential of AI to enhance rather than replace the strategic value PR professionals offer."
GEO / LEO and search transformation
One trend that we have seen in 2025 was the decline of traditional search behaviour. AI assistants, such as ChatGPT, Gemini, and Perplexity, increasingly replaced clicks with instant answers.
As Nichole Provatas, Executive Vice President and APAC Head of Integrated Marketing and Innovation at WE Communications, noted: "Around 69 per cent of Google news searches now end in zero clicks as AI Overviews rise."
This reality raises the stakes for inclusion in AI answers, as Rob van Alphen, Managing Director of Polaris Digital, warned: “…if your brand or leadership isn’t part of the AI answer, you’re invisible.”
Jack Barbour, EVP and AI Lead at Golin New York, and Nichole both highlighted how earned media is key in making brands discoverable, with at least 90 per cent of AI search results coming from earned citations. Brian Buchwald, Edelman’s President, Global Transformation and Performance, emphasised the same point: "You can't buy your way to the top of an AI-generated answer...brands must proactively shape how they appear in LLM outputs or risk being misrepresented, misunderstood, or missed entirely."
AI platforms are relying on reputable journalism, corporate blogs, and expert commentaries - flipping the paid-dominated marketing playbook on its head.
This shift fuelled the rise of GEO (Generative Engine Optimisation) and LEO (Language Engine Optimisation). In April, Celia Harding launched what she described as the world’s first LEO advisory firm, arguing: "While other agencies are looking at how AI can drive efficiencies in creativity and client service, they are all overlooking the real opportunity that lies ahead - shaping the data LLMs learn from."
If SEO defined the 2010s, GEO and LEO are shaping 2025 and beyond, with earned media at the core.
AI upskilling
As AI adoption surged throughout the year, professional development opportunities expanded rapidly, ranging from hands-on workshops and panel discussions to large-scale conferences.
These events spanned the region, including the Generative AI Bootcamp series by PRCA APAC and Sequencr AI, PRCA Thailand's first-ever conference in Bangkok on AI and communications, and Jakarta's “Shape the Future of Your Communications Strategy with AI” workshop hosted by ACE, APPRI and Reputasia Strategic Communications.
Telum Media also hosted its own list of AI-focused events, including workshops with Shaun Davies in Sydney and Melbourne, a workshop with Rob Van Alphen in Singapore, a global webinar with Matt Collette, collaborations with the Kennedy Foundation for panels on AI and journalism in Australia, and joint sessions with SOPA on ethical AI use in publishing in Singapore and Hong Kong.
The scale of these events showed one thing - these sessions were no longer “optional extras”, they've become essential for teams wanting to keep pace with AI's evolution across the industry.
Human and ethical considerations
As AI adoption rose, so did the reminders that human oversight remains essential. Practitioners repeatedly stressed that AI cannot replace human judgement, empathy, or lived experience.
As Matt Cram, Head of Media and Communications at Orygen, put it: "AI can’t replace the way people connect through empathy, creativity, and lived experiences."
Rob van Alphen reinforced this: "…we must double down on our inherently human strengths, such as empathy, curiosity, ethical decision-making, and critical thinking."
And Zeno’s Head of Regional Business Development, Asia, Ekta Thomas, said: "People connect with people - not algorithms."
These sentiments were reinforced across industry events focused on responsible AI use. At the Jakarta workshop, Reputasia Co-Founder and Communications Strategist, Fardila Astari, emphasised the importance of ethical guidelines for AI use, noting that careless application can create reputational risks, as seen in cases where major companies faced credibility issues due to AI-generated inaccuracies.
Similar points were made at Telum Media and SOPA's sessions in Singapore and Hong Kong, where newsroom leaders stressed the importance of maintaining editorial oversight, transparent disclosure, and strong governance structures. The consensus is that while AI may accelerate workflows, humans safeguard credibility.
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As we approach the new year, AI is shifting from experimental to foundational. Nichole Provatas urges teams to "publish for AI inclusion," treating owned channels as structured, plain-language reference hubs built for machine ingestion.
But the landscape is still evolving, as Matt Cram cautions: "AI doesn’t just surface information, it consumes it…and the best strategies today might look very different tomorrow." For communicators, adaptability becomes the differentiator.
Ultimately, the future isn't AI-led but AI-enabled. As Matt Collette notes, "Human + AI is the new paradigm." Success will come from pairing AI's scale and precision with the empathy, judgement, and contextual understanding only humans can bring.
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“It’s an honor to lead the Asia Pacific region as CEO,” HS remarked. “We have strong momentum across the business and will continue to turn it into results through disciplined focus and execution.
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