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BCM Group IVY PR

BCM Group and IVY PR appointed to launch new eco-adventure brand

BCM Group and IVY PR has been tapped to launch and manage media, PR, social, and creative for Happitat, a new Queensland-based eco-adventure brand founded by adventurer, Michael Neururer.

With the appointment effective immediately, BCM and IVY PR will lead a multi-channel campaign to support the national launch of Happitat as part of their remit.

BCM Group Managing Director, Lukas Temple, said: "Michael has had a crystal-clear vision from the very beginning: create a brand with the sole focus of reconnecting with
nature and society, by helping people find happiness through unique, nature-based activities.

"Michael and his team have created something very special, and we’re privileged to work with them on it. We have no doubt this will become a national and global tourism icon, but equally, a sanctuary for locals to experience their backyard in a truly unique way."

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