BCM Group and IVY PR has been tapped to launch and manage media, PR, social, and creative for Happitat, a new Queensland-based eco-adventure brand founded by adventurer, Michael Neururer.
With the appointment effective immediately, BCM and IVY PR will lead a multi-channel campaign to support the national launch of Happitat as part of their remit.
BCM Group Managing Director, Lukas Temple, said: "Michael has had a crystal-clear vision from the very beginning: create a brand with the sole focus of reconnecting with
nature and society, by helping people find happiness through unique, nature-based activities.
"Michael and his team have created something very special, and we’re privileged to work with them on it. We have no doubt this will become a national and global tourism icon, but equally, a sanctuary for locals to experience their backyard in a truly unique way."
Previous story
Kicker Communications announces new hires and client wins
Next story