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Chris Savage

Chris Savage

Chris Savage is one of Asia Pacific’s pre-eminent creative communications industry leaders. Following a highly successful 25-year career in public relations, Chris launched The Savage Company in 2015, focused on helping business leaders energise growth. He has built and led some of the region’s biggest PR companies and groups, including as Australia CEO and Vice Chairman Asia Pacific of Burson-Marsteller, CEO of Ogilvy PR Australia, and COO of marketing content and communications group, STW Group (now WPP ANZ). Chris is also a shareholder and chairman of eight communications agencies.

Articles by Chris Savage

Chris Savage
The Earned View

Stop selling. Start seeing around corners

How to best grow existing clients For 42 years (I started in this industry when I was two years old, naturally), I have heard agency leaders rabbit on about wanting to build 'enduring partnerships' with clients…

10 mins read
Chris Savage
The Earned View

Love the one you're with

Growing revenue starts with keeping and super-pleasing existing clients When I was a younger man, in my 20s, and indeed when I had hair, I used to love going to a certain hairdresser in North Sydney. The hairdr…

12 mins read
Chris Savage
The Earned View

Positioning is the growth strategy

How earned-first agencies can build a competitive advantage that clients actually value There is a simple truth that earned-first agencies (in fact, ALL agencies) often ignore: positioning is not a marketing ex…

9 mins read
The five doors to new revenue growth for PR agencies
The Earned View

The five doors to new revenue growth for PR agencies

The public relations industry is under serious pressure. So is the entire marketing communications sector. I know. I am a shareholder and chairman of three public relations agencies, and a growth advisor to 15 …

7 mins read