PEPR Agency has appointed Abbey Sands as its new Media Director. She made the move after more than eight years at travel marketing communications agency, GTI Tourism, most recently as General Manager. 

Abbey began her agency experience at FORWARD Agency back in 2013. 

Mithras Partners, a partner-led strategic advisory firm, has officially launched, offering corporate and financial communications support across key markets including Dubai, London, and Frankfurt.

The firm is led by industry veterans Gregor Riemann, Co‑Founder and Managing Partner; Roland Leithäuser, Co‑Founder and Managing Partner; Kai Mertz, Managing Partner; and Alexander Doll, Chairman. They work with a team of advisors across the EMEA region to support client engagements.

IMI Media Group has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer. In this role she oversees brand, marketing, communications and creative functions across the Group, which includes The National, IMI Ventures and RedBird IMI.

Mona brings experience across brand, marketing and partnerships, having held senior leadership roles at global companies including PepsiCo and Mastercard. Earlier in her career, she worked in the humanitarian sector with the United Nations.

At PepsiCo, Mona led the company’s partnership with Expo 2020 Dubai, while at Mastercard she was part of the global sponsorships and partnerships team, overseeing international properties including the Uefa Champions League, Formula One and the Cannes Film Festival.