ÉCHO Communication has welcomed Victoria Parker as Communications and PR Director, Beauty and Wellness. Relocating from London, she brings over 12 years' experience in luxury beauty PR and communications. 

Victoria's background includes roles at The Estée Lauder Companies (Estée Lauder and La Mer) and L'Oréal, where she worked across Armani Beauty and L'Oréal Designer Fragrances. She will bring experience in brand strategy, media relations, talent engagement, and large-scale event activations.

PEPR Agency has appointed Abbey Sands as its new Media Director. She made the move after more than eight years at travel marketing communications agency, GTI Tourism, most recently as General Manager. 

Abbey began her agency experience at FORWARD Agency back in 2013. 

IMI Media Group has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer. In this role she oversees brand, marketing, communications and creative functions across the Group, which includes The National, IMI Ventures and RedBird IMI.

Mona brings experience across brand, marketing and partnerships, having held senior leadership roles at global companies including PepsiCo and Mastercard. Earlier in her career, she worked in the humanitarian sector with the United Nations.

At PepsiCo, Mona led the company’s partnership with Expo 2020 Dubai, while at Mastercard she was part of the global sponsorships and partnerships team, overseeing international properties including the Uefa Champions League, Formula One and the Cannes Film Festival.