PR News
We. Communications

We. Communications unveils AI solution to track and shape generative search presence

We. Communications has introduced GEO Compass, a tool designed to help organisations understand, measure, and shape how their brand’s story is represented in AI-driven search results.

The launch comes as Generative Engine Optimisation (GEO) becomes an emerging focus for communicators.

According to the agency, the platform allows communications leaders to assess their brand’s current footprint in AI-generated answers and build strategies to strengthen visibility and resonance. It combines diagnostic briefings with a strategic roadmap and ongoing optimisation, giving organisations a framework to improve presence and accuracy in a rapidly changing environment.

Daniel Blank, EVP and Head of Digital Innovation, EMEA, said: “People are no longer clicking through pages of results; they’re getting one AI-generated answer - and if you're not part of that answer, you are invisible. GEO Compass ensures that when AI responds, your brand’s story is represented accurately, credibly and with influence.”

GEO Compass is part of We.’s AI Accelerator suite, which also includes AI Academy and AI Storymaking, supporting communications teams in integrating AI responsibly into their workflows.

Previous story

Taurus unveils new digital PR offering

Next story

Senior comms appointment at Dunkin' Indonesia

You might also enjoy

Meranti
Moves

Meranti Green Steel promotes global comms leader

Katie Aung has stepped up to Director of Marketing and PR at Meranti Green Steel, a green iron and steel company with offices in Thailand, Singapore, and Oman. Based in Bangkok, she leads the company’s global marketing and communications strategy, overseeing PR activities across APAC, the Middle East, and Europe.

With more than 9 years of experience across APAC, Katie has held senior marketing and communications roles spanning the agency, corporate, and technology sectors.

Anthea
Moves

Anthea Desmond is named Media and Comms Manager

Anthea Desmond has commenced a new role as Media and Communications Manager at the NSW Irrigators’ Council. She has wrapped up more than three years at the Port Authority of New South Wales as Senior Media & Communications Advisor. Prior to this, Anthea worked in communications at a number of local government councils and within the emergency services sector. 

Myfanwy
Moves

Myfanwy McGregor is appointed as Director Global Communications, Asia Pacific

Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.