Taurus Marketing has launched Taurus Digital PR, a new offering which integrates traditional PR with Search Engine Optimisation (SEO), Artificial Intelligence Optimisation (AIO), and online visibility strategies.

The launch forms part of the agency's broader AI integration strategy, following the launch of Taurus AI, as previously reported on Telum Media. By combining content marketing, SEO, AIO and social media, the agency aims to deliver a more informed, data-driven and creative PR approach fuelled by insight, innovation and impact.

Taurus Marketing CEO, Sharon Williams OAM, said:  "We're taking the principles of PR and strategically leveraging AIO to deliver optimum results. In today’s increasingly digital world, we are experiencing the biggest change in how we build brand in the last decade. Digital PR elevates your searchability, AI visibility, public authority and digital strategy.

"At Taurus, our strategy methodology combines Digital PR integrated with content, SEO and storytelling, ensuring your brand is not only seen, but remembered."

Denice Fraser has joined Maxxia and RemServ, part of the McMillan Shakespeare Group (MMSG), as B2B Marketing Lead, bringing more than a decade of experience shaping brand, communication, and growth strategies across financial services, insurance, and technology. In this role, she will lead the strategic direction of B2B marketing, content, and client engagement for MMSG’s workplace benefits brands - driving integrated campaigns that connect people, purpose, and performance.

Denice transitions to MMSG following five and a half years with MLC Life Insurance, where she most recently served as Manager, Partner Marketing - Brand & Communications. 

Cleo Kranenburg has joined SOPHIE Store - a lifestyle brand designed in Tāmaki Makaurau, as Partnerships and Activations Manager. She was at Mango Communications Aotearoa for four and a half years as Senior Events Manager. Prior to this, Cleo was at DRUM.