Vero welcomes Senior Advisor to boost regional growth

Vero, a communications consultancy with offices across Southeast Asia, has appointed Laura Spence (pictured) as Senior Advisor, ASEAN, supporting business growth, client experience, and talent development across the region.

Laura brings over 15 years of industry experience working with global brands across Asia Pacific on integrated communications and corporate reputation. She has played a key role in work that blends PR with social impact and stakeholder advocacy, including the Cannes Lion-winning #LetHerGrow campaign for Dove in Thailand.

Laura works closely with teams from both Vero and the government relations consultancy Vero Advocacy, and collaborates with teams and business units across Southeast Asia. “I’m excited to step into this role and work alongside our incredible teams across Southeast Asia,” said Laura. “Vero’s growth trajectory is nothing short of impressive, and with that momentum comes the opportunity to raise the bar on the impact we create for our clients.”

“I’ve always believed that the best work comes from teams built on curiosity, kindness and trust. With our team’s collective strengths across integrated communications, strategy, creative, influencer marketing and government relations, I can’t wait for what lies ahead.”

“Laura is passionate about culture, driving excellence in the work, and helping colleagues grow,” said Umaporn Whittaker-Thompson, Chief Commercial Officer, ASEAN. “Our edge comes from the strength of our people and the quality of the counsel we give clients. Laura is a trusted advisor to clients and mentor to teams, with a rare instinct for connecting innovation and culture with commercial growth. In addition, Laura’s coaching capabilities will help to empower the next generation of leaders, something that has never been more important to our future.”

“Effective advocacy in Southeast Asia demands more than government relations efforts. It requires the ability to shape narratives, build coalitions, and foster better understanding around complex issues among the public,” shared Pongsiri Poorintanachote, Managing Partner at Vero Advocacy.

“Laura’s experience in corporate affairs and change campaigns strengthens exactly that. For clients operating in markets where business and reputation are interconnected with government and regulatory standing as well as public trust, this integration will add real impact.”