NorthStar Insights establishes India office

 Sydney-based PR agency, InsideOut PR, has been appointed by green energy company, Jackery, for its public relations campaign.

Avis Hung, Marketing Manager at Jackery Australia, said: "As Jackery continues to expand its presence in Australia, earned media and local storytelling will play an important role in building stronger brand awareness and consumer trust.

“We look forward to working with InsideOut PR to strengthen our media presence across consumer technology, outdoor, home, and lifestyle audiences.”

Nicole Reaney, CEO of InsideOut PR, said: "We are looking forward to supporting Jackery’s continued growth in the Australian market. Centred on technology and lifestyle, this aligns strongly with our capability.”

Omnicom Public Relations (OPR) has revealed a new regional leadership structure designed to offer integrated support to clients across markets and disciplines.

Joanne Wong will become CEO, OPR APAC, Hugh Taggart will become CEO, OPR EMEA, and Greg Power will become CEO, OPR Canada, effective 1^st July. Reporting into Chris Foster, CEO of OPR, they will oversee all OPR agency brands within their respective regions, working closely with local leadership and drawing support from the team's global agency leaders.

The new model introduces OPR regional and country leadership across select markets outside the U.S. and the UK, with the aim of creating a clearer governance structure and enabling more coordinated, client-centric delivery across its agency portfolio, including Golin, Ketchum, Weber Shandwick and FleishmanHillard.

"OPR is strengthening our market presence by bringing the OPR network together in a more coordinated and effective way," said Chris. “Our agency brands each bring a unique value proposition and a commitment to client service excellence. By showing up as a cohesive, integrated partner, we preserve those distinctive capabilities while ensuring we deliver the seamless experience our clients expect.” 

Alpha Story has announced several appointments as it expands in Indonesia, including Leighton Cosseboom as Country Lead, Indonesia.

Leighton (pictured right) leads the agency’s market growth and oversees client development, go-to-market strategy, and commercial planning. He also plays a key role in expanding Alpha Story’s AI-powered communications model across PR, digital and content marketing, influencer programmes, media intelligence and integrated campaign services.

Prior to joining, Leighton has held senior marketing communications roles at DailyCo, ACV Capital and Dunkin Indonesia.

Daniel Michael (pictured left) has expanded his leadership remit as PR Lead, while continuing as Associate Director for Singapore and Malaysia. In the dual role, Daniel helps shape Alpha Story’s regional communications strategy and guides client programmes across corporate reputation, brand storytelling, media engagement and integrated campaign management.

His portfolio spans sectors including automotive, AI, corporate, lifestyle, property and technology. Daniel first joined Alpha Story as Senior Manager, bringing experience from Astro and MSL Group.

Haviera Rahma joined the team as Senior Public Relations Consultant, where she supports external communications and media engagement for clients across industries. Haviera brings PR and digital marketing experience from several Indonesia-based agencies and was previously a Journalist at Kompas Gramedia.