Telum Talks To: CNA

Telum Media hosted its latest Telum Talks To session in Jakarta with Hilmi Faiq, Head of the Culture Desk at Harian KOMPAS, on Tuesday, 28th July 2026.

Moderated by Telum Media’s Olivia Mayer, the session gave attendees a closer look at how the Harian KOMPAS newsroom operates, the considerations behind its editorial decisions, and the types of stories that attract the attention of its journalists and editors.

Hilmi also gave a closer look at the role of the Culture Desk and what gives a story wider public relevance beyond a ceremonial or promotional angle. The conversation explored the importance of context, credible spokespeople, and substantive corporate involvement in initiatives.

He also shared practical guidance for PR and communications professionals on what makes a pitch stand out, common gaps in the approaches received by the newsroom, and the supporting materials that can help journalists assess a story. The discussion highlighted the value of understanding a publication’s audience and editorial priorities, rather than relying on prominent names or spectacle alone.

The session also considered how changing audience habits, digital publishing, social media, and AI are influencing cultural journalism, including the challenge of communicating complex subjects without oversimplifying them.

Following the moderated discussion, attendees had the opportunity to ask Hilmi questions directly and connect with fellow communications professionals during the networking lunch.

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Leenu Tarani has been elevated to Director of Marketing Communications at Raffles Hotel Singapore.

In the role, she leads the hotel's integrated marketing communications strategy, spanning public relations, media engagement, brand partnerships, corporate social responsibility, events and reputation management.

Leenu has accumulated more than two decades of industry experience, having held roles at Grand Hyatt Singapore, Grand Hyatt Dubai and Hyatt Regency Dubai Creek Heights before joining Raffles Hotel Singapore in 2015. 

Lazada has appointed TEAM LEWIS as its public relations agency of record in Malaysia, following a competitive pitch.

Under the remit, the agency will lead Lazada Malaysia’s communications strategy across an integrated scope, spanning storytelling, media relations, press office and campaign management, and thought leadership development.

“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints,” said Ann Chong, Managing Director, AI & Client Solutions, APAC.

“We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.”