Bastion Insights has launched Bastion Vantage, a new AI-powered digital intelligence offering. The service combines AI with the judgement and strategic thinking of senior researchers to review online conversations and provide digital intelligence for organisations.
The agency said that Bastion Vantage is designed to help organisations identify online behaviours, sentiment, cultural shifts, commercial opportunities and reputation issues. It is also meant to complement traditional research and social listening by providing ongoing intelligence on culture, sentiment, and emerging behaviour.
The service can be used for brand strategy, innovation, communications development, trend forecasting, and reputation management.
Cheuk Chiang, Group CEO of Bastion, said the launch reflects the agency's continued investment in solutions that help clients stay ahead of change.
“Innovation has always been about creating better outcomes for our clients. Bastion Vantage is an important addition to our integrated offering, bringing together AI and human expertise to help organisations navigate complexity with greater confidence. It's another example of how we're evolving our capabilities to keep our clients in a position of strength.”
Joanne Norton, Managing Director, Bastion Insights, said Bastion Vantage addresses one of the biggest challenges facing marketers today.
“Marketers are drowning in metrics and starving for meaning. Data can tell you what happened, but insight explains why it happened and, more importantly, what to do next. Bastion Vantage combines the speed and scale of AI with the judgement of experienced researchers to ask better questions, uncover the human truths behind consumer behaviour and give our clients the clarity and confidence to make smarter decisions.”
Bastion Insights launches Bastion Vantage
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Raymond Lau, Partner, Eastwest Public Relations, said: "The assumptions that once underpinned business as usual no longer hold. Geopolitical tension, economic uncertainty, and more frequent disruption now shape how organisations operate. Communication has become a strategic function against this backdrop - it determines how employees, clients and regulators judge an organisation's readiness when events unfold.
"International SOS sits at the centre of these issues, helping employers protect their people from security, health and wellbeing risks worldwide. We look forward to working with International SOS to raise the profile of their expertise in the region and that it reaches journalists and decision-makers who need it, accurately and at the right moment."
Syazlina Haniff, Head of Marketing and Communications, Singapore, International SOS, added: "International SOS has served organisations in Asia Pacific for over four decades, and the region remains central to our work.
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Vero has elevated Peerapong Pongpakdee (pictured middle) to Director of AI, Innovation, & Insights for Southeast Asia.
In the role, Peerapong will oversee the consultancy’s regional capabilities in artificial intelligence, data analytics, and digital innovation. He has led the insights team, formerly known as Vero IQ, for the last five years.
Based in Bangkok, Peerapong works with clients and colleagues across Indonesia, the Philippines, Singapore, Thailand, and Vietnam, and more recently, with colleagues from Mad Hat Asia. He will lead Vero’s social listening and media monitoring capabilities, in addition to its Generative Engine Optimisation offering.
Additionally, Peerapong will also spearhead internal AI adoption initiatives across six markets through training, playbooks and workshops, while strengthening the implementation of Vero’s AI usage policy, covering client confidentiality, data privacy, intellectual property, and human oversight.
He also leads the management of Vero’s existing tech stack, which includes AI-powered content optimisation tool, EditorialIQ, as well as agentic AI for client, media, and back-office work.
Peerapong said: “The new name of our team reflects the work we are doing for our clients today,”
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Vero’s Chief Commercial Officer, Umaporn Whittaker-Thompson added: “The PR industry is expanding at a rapid pace, and strengthening our AI, Innovation, & Insights team is one of the crucial steps we are taking to ensure that we are not just keeping pace, but also pioneering the next generation of storytelling.
“We’ve already seen the value and impact of AI and data on client counseling and communications strategy. We are confident that this reinforced focus on the team’s capabilities will supercharge the delivery of high-impact work for our clients, accelerate our own business growth, and further elevate the standard of communications in Southeast Asia.”
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