Audi Singapore has appointed TEAM LEWIS as its agency of record for public relations following a competitive pitch.
The agency will drive storytelling and media relations efforts, aligning with the brand’s vision in using strategic communications to strengthen brand affinity, drive interest in new product offerings, and deepen engagement with fans, as well as new and existing customers. TEAM LEWIS will also support Audi’s forthcoming entry into Formula 1 in 2026.
Jamie Lee, General Manager, Marketing at Audi Singapore, stated, “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values. We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore.”
“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design. We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” said Pamela Tor Das, VP of Singapore & Emerging Markets at TEAM LEWIS.
This announcement follows the agency’s recent appointment by Sport Singapore to handle its public relations and strategic communications.
TEAM LEWIS receives new PR mandate in Singapore
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Ong Hock Chuan, Managing Partner of Maverick Indonesia, has been appointed chair of One Asia Communications (OAC), a network of independent communications agencies spanning 12 Asian markets, for the 2025-2027 term.
The appointment was made following a members’ vote during the network’s annual gathering in Bangkok. At the event, OAC also released its regional white paper, "AI Adoption among PR Professionals in Asia 2025", which examines how communications practitioners across the region are adapting to AI technologies.
“Many brands and corporations will need help in navigating this increasingly complicated and interlinked communications landscape,” Ong said. “OAC is here to help them do just that, as on top of our Generative Engine Optimisation capabilities, we also have deep local knowledge of the markets where we operate.”
He added, “OAC is different from other communications networks in that it melds the commitment and in-depth business understanding of owner-operated agencies into a Pan-Asian network capable of serving clients operating in the region.”
Weber Shandwick has announced a series of appointments to its APAC healthcare public affairs offering.
In Beijing, Vincent Pung has been appointed Vice President, Healthcare Public Affairs, APAC. This role sees him leading the work of the regional healthcare policy team and supporting Weber Shandwick's healthcare and biopharmaceutical clients in their policy, stakeholder, and reputation challenges across APAC. Vincent brings with him experience in healthcare, public affairs, and strategic communications, as well as digital health and clinical experience.
In Tokyo, Keita Taniwaki has returned to Weber Shandwick as Senior Vice President, Head of Public Affairs, Japan. He began his career at the firm and went on to build up more than two decades of experience in corporate affairs, government relations, and reputation management. With work in policy advocacy, stakeholder engagement, and organisational transformation, Keita previously held senior leadership roles at Viatris Japan, Teva-Takeda Pharma, and Nippon Otis.
In Singapore, Charline Bloch has taken on the role of Account Director, Client Experience, Healthcare. She leads client work across medical aesthetics, vaccines, and broader healthcare comms, and also served as a point of contact for Weber Shandwick's Public Affairs Division in Singapore to deliver integrated client solutions. Previously based in Europe and the UK, Charline brings with her experience in message development, campaign launches, and influencer engagement.
The three new hires are to work with the wider Weber Shandwick healthcare public affairs team in the region: Seongmi Jeon, Vice President Healthcare, in Seoul and Sonika Bakshi, Senior Vice President and Head of Healthcare & Social Impact, in Mumbai, who look after healthcare public affairs and policy projects in South Korea and India, respectively.
Robert Magyar, Acting Managing Director, China & Head of Healthcare, Weber Shandwick, APAC, said: “These additions to our healthcare team reflect our ongoing commitment to innovation and excellence in the sector. Healthcare clients today face unprecedented challenges and opportunities, and our new colleagues bring the expertise, creativity, and passion needed to navigate these complexities and deliver measurable results across the region."
(Pictured from left to right: Vincent Pung, Keita Taniwaki, Charline Bloch)
Marcus Ong has joined the Singapore Police Force as a Media Relations Officer in the Public Affairs Department. In this role, he is responsible for communications and information management initiatives, including media liaison, coordination and planning.
Marcus brings communications experience from his previous roles at HomeTeamNS, W Hotels and most recently, at the Ministry of Sustainability and the Environment, Singapore.