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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Integrated communications agency appointed for the launch of the new Chatswood Chase</span>
Industry update

Integrated communications agency appointed for the launch of the new Chatswood Chase

by Telum Media
8 October 2025 5:10 AM
1 min read

MCMPR has been appointed by Vicinity Centres to lead its integrated communications strategy for the re-opening of its retail destination, Chatswood Chase.

The agency will spearhead Chatswood Chase's repositioning through a staggered 18-month project, with a rollout that includes communications, talent, creative content, and experiential activations.

Founder and Director of MCMPR, Marie-Claude Mallat, said: "We are proud to be part of the transformative Chatswood Chase redevelopment, an appointment that recognises our team's dedication to delivering world-class service through a dynamic and multi-faceted approach.

"Vicinity Centres is recognised as a leader among Australia's retail property groups, and the scale and innovation of this project are not only industry-leading but are also poised to redefine the shopping centre experience. We are energised to help shape and craft this impactful delivery for our industry."

The appointment follows a stream of recent client wins for MCMPR, welcoming Paspaley Pearls, Jimmy Choo and Michael Kors to its portfolio in the past three months.

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