PR News
GRACosway

GRACosway brings in Director, Public Affairs

GRACosway has welcomed Kate Bryant as Director, Public Affairs. Before joining the team, she held senior roles in the NSW Planning portfolio in both the Minister’s office and the Department.

Kate also brings private sector experience from PwC in advocacy and communications as well the listed company Lendlease, where she oversaw integrated communications across the company’s property portfolio.

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Hejaz Group welcomes Global Head of PR

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Hejaz
Moves

Hejaz Group welcomes Global Head of PR

Islamic financial services institution, Hejaz Group, has appointed Angel Huo as Global Head of PR & Communications. Based in Shenzhen, she oversees global PR strategy and both external and internal communications. She also drives sponsorships and partnerships for the company.

Angel brings close to two decades of experience to her new role. Starting her career agency-side with Ruder Finn, she later served senior roles in-house at companies including HEYTEA and Procter & Gamble.

TEAM
Industry update

TEAM LEWIS receives new PR mandate in Singapore

Audi Singapore has appointed TEAM LEWIS as its agency of record for public relations following a competitive pitch.

The agency will drive storytelling and media relations efforts, aligning with the brand’s vision in using strategic communications to strengthen brand affinity, drive interest in new product offerings, and deepen engagement with fans, as well as new and existing customers. TEAM LEWIS will also support Audi’s forthcoming entry into Formula 1 in 2026.

Jamie Lee, General Manager, Marketing at Audi Singapore, stated, “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values. We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore.”

“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design. We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” said Pamela Tor Das, VP of Singapore & Emerging Markets at TEAM LEWIS.

This announcement follows the agency’s recent appointment by Sport Singapore to handle its public relations and strategic communications.

Integrated
Industry update

Integrated communications agency appointed for the launch of the new Chatswood Chase

MCMPR has been appointed by Vicinity Centres to lead its integrated communications strategy for the re-opening of its retail destination, Chatswood Chase.

The agency will spearhead Chatswood Chase's repositioning through a staggered 18-month project, with a rollout that includes communications, talent, creative content, and experiential activations.

Founder and Director of MCMPR, Marie-Claude Mallat, said: "We are proud to be part of the transformative Chatswood Chase redevelopment, an appointment that recognises our team's dedication to delivering world-class service through a dynamic and multi-faceted approach.

"Vicinity Centres is recognised as a leader among Australia's retail property groups, and the scale and innovation of this project are not only industry-leading but are also poised to redefine the shopping centre experience. We are energised to help shape and craft this impactful delivery for our industry."

The appointment follows a stream of recent client wins for MCMPR, welcoming Paspaley Pearls, Jimmy Choo and Michael Kors to its portfolio in the past three months.