PR and communications agency, Taurus Marketing, has announced the launch of Taurus AI, an integrated reputation management service that embeds AI into the agency's Taurus Bullseye methodology.
Built under the leadership of Taurus Founder, Sharon Williams OAM, and guided by an advisory board of AI experts, the new service is designed to help boards, C-suite executives, and marketing leaders harness AI in their comms campaigns. It is also meant to address what the agency states as one of Australia's most critical business challenges today - the AI literacy gap.
Sharon said: "We recognise from our work with C-suite leaders that the AI literacy gap remains a real barrier to adoption in Australia, and our goal with Taurus AI is to bridge that gap with clarity, practical strategy and our typical No Bull approach.
"Taurus AI delivers measurable business, life and productivity outcomes. Our Taurus Bullseye methodology has guided brands such as ASUS, TrustDefender, OVH, Cybertrust, Datacom and Dicker Data to hit their mark. Now, we have applied the same integrated, 360-degree model to the AI era - ensuring messaging, branding and go-to-market strategies are effective, built to last and take full advantage of AI solutions."
While the adoption of AI offers significant opportunities, the agency noted it also brings unprecedented reputational risk. The new offering addresses this emerging challenge with AI-powered reputation management, leveraging media and sentiment monitoring, predictive crisis simulation, and culturally sensitive localisation.
By embedding AI into communications and crisis planning, Taurus AI enables businesses to move from reactive crisis response to proactive risk prevention - safeguarding brand trust and future-proofing against the next wave of disruption.
Sharon said of AI: "It is not just the next big thing - it is the big thing, and it’s here. At Taurus, we've always led with tech, and Taurus AI is the natural next step in our three decades of helping clients navigate what’s next. Our role is to cut through the hype, translate complexity into clarity, and deliver communication strategies that build trust and drive growth."
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Jonty Summers (pictured) will start a new role at Burson as Head of Corporate Affairs in Dubai at the end of June. He joins from Hanover, where he spent ten years as Regional Managing Director, establishing and running Hanover's advisory business in the Middle East.
“We are thrilled to welcome a leader of Jonty’s calibre to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson.
“In a region as dynamic and fast-paced as the Middle East, clients require senior counsellors who combine a deep, nuanced understanding of the region with a proven track record of delivering results. Jonty embodies this. He has over 20 years of experience providing strategic, C-suite-level counsel to top-tier organisations, helping them navigate challenges, growth, and transformation. His expertise will be a tremendous asset, and I am confident he will play a pivotal role in continuing to elevate our corporate offering and helping our clients win in this complex environment.”
Jonty's career includes senior leadership roles at Edelman, where he was Senior Vice President for corporate practice across the Middle East. Prior to this, Jonty was Managing Director at Bladonmore in London, before transferring to Abu Dhabi in 2009. He began his career as a journalist and then worked in publishing in London.
"Having spent my career helping organisations build and protect their reputations through periods of transformation, growth and change, I am excited to join Burson as it continues to grow and evolve its offering across the Middle East,” said Jonty.
“This is one of the world’s most dynamic and strategically important regions, and organisations here face both extraordinary opportunities and increasingly complex operating environments. Burson's sector expertise, global reach and local relevance position it exceptionally well to help clients navigate, lead and grow in this breathtakingly disruptive landscape."
DDB Group Philippines has rebranded as GGC Group Asia following the retirement of the DDB brand globally by parent company Omnicom Group after its acquisition of Interpublic Group.
The agency group, which has operated as DDB's affiliate in the Philippines since 1992, will continue to operate independently while maintaining access to Omnicom's global marketing communications tools and resources as needed.
Chairman and CEO Gil G. Chua (pictured) said the rebrand marks a new chapter for the business while recognising its longstanding partnership with DDB Worldwide and Omnicom Group.
As part of the transition, DDB Philippines has been renamed Velocity+, DDB MNL becomes Alab MNL, and Tribal Worldwide Philippines will now operate as The Tribe. Other agencies within the group, including Optimax Communications, Agile Intelligence, Ripple8, Touch XDA, and Bent and Buzz, will retain their existing brands.
The rebrand also brings together several sister companies from the FCT Group under the GGC Group Asia umbrella, including FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers.
According to the company, the group now comprises 14 companies across 18 locations nationwide with more than 7,500 employees. It added that the transition will not affect leadership, client relationships, talent, contracts, or ongoing operations.
Paritee-backed North Seventy Five has expanded its operations into Abu Dhabi. The move marks a pivotal step in the communications agency's growth strategy and responds to growing demand from clients operating in the UAE capital.
"Abu Dhabi is a distinct and extraordinary market in its own right. Between us, Iman and I have advised its governments, institutions, and businesses for over two decades. The emirate demands communications expertise that is as deeply rooted in local context as it is globally connected, and we are proud to bring North Seventy Five's full capabilities to the clients building its future,” said Lisa Welsh, Co-Founder & Managing Partner, North Seventy Five.
The agency offers its full suite of integrated communications services to Abu Dhabi clients, including strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communications, crisis response, and data intelligence, all delivered by senior and bilingual advisors embedded in the region.