PR News
Jill Kramer

Mastercard welcomes Jill Kramer; Raja Rajamannar transitions to senior fellow role

Mastercard has announced that Jill Kramer will join the company as Chief Marketing and Communications Officer, effective 1st December 2025. She succeeds Raja Rajamannar, who will transition to a senior fellow role at the company.

“We are excited to welcome Jill Kramer to Mastercard as our new Chief Marketing and Communications Officer. Jill’s global perspective and deep expertise in B2B marketing will be invaluable as we continue to accelerate our growth and innovation. Her leadership and vision are exactly what we need for this next chapter,” said Michael Miebach, CEO of Mastercard.
 
Jill most recently served as Accenture’s Chief Marketing and Communications Officer, where she led a global function that drove brand relevance, market differentiation, and business growth across industries and geographies. 
 
Before her decade-long tenure at Accenture, Jill held senior leadership roles at BBDO and DDB, delivering core business-to-business brand development, digital marketing, and communications for brands such as AT&T and ExxonMobil.
 
Michael also commented on Raja's transition to senior fellow: “Raja’s impact on Mastercard and the marketing industry has been nothing short of transformative. His creativity, passion and relentless pursuit of excellence have inspired all of us and helped make Mastercard one of the world’s most admired brands. We are deeply grateful for his leadership and look forward to his continued contributions.”

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Medill
Research

Medill survey identifies key capabilities for the modern CCO

Medill Executive Education at Northwestern University has released its Medill 2026 CCO Monitor Survey Results, “The Medill CCO Monitor: Defining the Competencies of C-Suite Success.”

Conducted between September and November 2025, the survey features responses and insights from 125 senior communications executives from across industries.

Participants shared insights into the modern chief communications officer role, including the importance of being a business leader first, a comms leader second; developing leadership, judgement, and influence; and maintaining curiosity and learning.

Key survey findings include:

  • Respondents ranked strategic business thinking and financial acumen (66 per cent), executive presence and ability to counsel C-suite leaders (66 per cent), and mastery of the communications craft (53 per cent) as the three most important skills for success as a CCO.
  • Business and financial acumen (24 per cent) and executive presence(24 per cent) were also selected as the top skills CCOs needed to develop on the job most after becoming a senior communications leader, followed by cross-functional leadership; influencing without authority (19 per cent).
  • Respondents ranked the same three qualities as the top skills that the senior leaders on their current team need for the CCO role: business and financial acumen (76 per cent), executive presence (64 per cent), and cross-functional leadership (56 per cent).
  • In response to the most important professional development experiences for future CCOs, 91 per cent of participants selected working across comms disciplines as the most critical, followed by managing teams (68 per cent) and crisis management (55 per cent).
  • AI and automation (66 per cent), growth of misinformation (38 per cent), and political and social polarisation (30 per cent) topped the list of external forces CCOs expect to shape their role over the next three to five years.
The
Moves

The St. Regis Hong Kong bolsters comms team with Director appointment

The St. Regis Hong Kong has announced the promotion of Vivian Wan to Director of Marketing Communications. In her new role, Vivian leads the hotel’s marketing and communications function, overseeing the development and execution of integrated strategies that increase The St. Regis Hong Kong’s brand presence.

She also drives guest engagement and supports commercial objectives across local, regional, and global markets.

“I am honoured to take on the role of Director of Marketing Communications at The St. Regis Hong Kong. I look forward to working with our talented team to craft compelling narratives and innovative campaigns that celebrate the hotel’s timeless luxury, exceptional service and unique experiences."

Vivian was most recently Assistant Director of Marketing Communications at the hotel. She brings more than a decade of industry experience, her career spanning luxury hospitality and F&B, having held roles at Rosewood Hong Kong, Aqua Restaurant Group, Maximal Concepts, and Hysan Development Company. 

Mad
Industry update

Mad Hat Asia secures sportswear brand PR mandate

PUMA Malaysia has appointed Mad Hat Asia as its PR agency of record following a competitive pitch.

Effective from February 2026 to January 2027, the 12-month partnership will see the agency serve as the brand’s dedicated PR point-of-contact, overseeing local press office functions and media relations. The scope includes media and influencer engagement, narrative localisation, relationship management, campaign activation coordination and event support.

Commenting on the appointment, Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia (pictured right), said, “PUMA’s focus on growing communities around sport across different skill levels and interests makes this an exciting fit for how we approach communications at Mad Hat Asia. We believe the strongest lifestyle brands are built through community-first storytelling that generates participation and conversation, not just visibility.”

The appointment follows the agency’s renewed partnership with Bel Group for 2026, where it leads integrated communications, brand-building initiatives and consumer engagement.