Tatsiana Baibak has been appointed as Group Account Director at ENTHRAL. She is welcomed to the team after eight years at Bastion, where she was most recently Senior Client Director.
Tatsiana has built up 15 years' experience in PR and comms, including previous roles at Haystac and in-house positions within the retail and fashion sectors.
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Tatsiana Baibak commences a new chapter
by Telum Media
13 January 2026 6:15 AM
1 min read
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XPENG welcomes Overseas Strategic Communications Director
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Chinese vehicle company XPENG has appointed Kaylene Hong as Deputy Director, Overseas Strategic Communications. Based in Guangzhou, she focuses on shaping the company's corporate narrative, managing reputation and issues, and supporting executive-level communications as XPENG continues its global expansion.
Kaylene brings more than a decade of experience across strategic communications and journalism. Prior to joining XPENG, she held senior communications roles at technology companies including Xiaohongshu, Huawei, and ByteDance.
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Lazada has appointed Portia Trinidad as Vice President, Communications. Based in the Philippines, she oversees the company’s corporate and brand communications, including media engagement and stakeholder communications across consumers, sellers, and partners.
Portia brings more than 15 years of combined agency and in-house communications experience, having held senior roles at organisations including Ogilvy, Louis Vuitton, and Netflix.
13 January 2026 4:22 AM
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Specialist healthcare agency, London Agency, has started off 2026 with a strategic leadership update and two new appointments.
Mathew Langdon, previously Public Affairs Director, has been appointed to the newly created role of Commercial Director. A former Federal Health Minister Media Advisor and journalist, he had previously led the agency's public affairs capability and will now focus on commercial strategy, growth planning, and managing senior client partnerships.
Mathew joins Client Services Director, Annette Stenhouse, to strengthen the leadership team, combining his experience with Annette's 11 years at the agency. Both leaders will sit alongside London Agency's founder and Managing Director, John Emmerson.
Mathew said: "I'm excited to step into this role and help the agency build on the strong foundations we already have. My focus is on supporting the team to work even more efficiently and effectively as we grow, and making sure we’re set up to deliver even more great work. It’s a privilege to work alongside John, Annette and the wider team as we conquer this next year."
London Agency has also expanded its PR team with the appointment of Carla Wijaya as Account Manager and Willow Spring as PR Account Coordinator.
Carla has built up PR and digital communications experience in Australia through roles at the PR Group and Icon Agency, while Willow stepped into the role after completing a three-month internship at the agency.
Reflecting on the agency's growth, John said: "2025 was an exciting year for London Agency. With a high-performing leadership team and the addition of talented new colleagues, we can continue delivering impactful, insight-driven results for our clients across the region. We look forward to seeing what we can achieve together in 2026."
(Pictured from left: Carla Wijaya, Willow Spring, and Mathew Langdon)
Mathew Langdon, previously Public Affairs Director, has been appointed to the newly created role of Commercial Director. A former Federal Health Minister Media Advisor and journalist, he had previously led the agency's public affairs capability and will now focus on commercial strategy, growth planning, and managing senior client partnerships.
Mathew joins Client Services Director, Annette Stenhouse, to strengthen the leadership team, combining his experience with Annette's 11 years at the agency. Both leaders will sit alongside London Agency's founder and Managing Director, John Emmerson.
Mathew said: "I'm excited to step into this role and help the agency build on the strong foundations we already have. My focus is on supporting the team to work even more efficiently and effectively as we grow, and making sure we’re set up to deliver even more great work. It’s a privilege to work alongside John, Annette and the wider team as we conquer this next year."
London Agency has also expanded its PR team with the appointment of Carla Wijaya as Account Manager and Willow Spring as PR Account Coordinator.
Carla has built up PR and digital communications experience in Australia through roles at the PR Group and Icon Agency, while Willow stepped into the role after completing a three-month internship at the agency.
Reflecting on the agency's growth, John said: "2025 was an exciting year for London Agency. With a high-performing leadership team and the addition of talented new colleagues, we can continue delivering impactful, insight-driven results for our clients across the region. We look forward to seeing what we can achieve together in 2026."
(Pictured from left: Carla Wijaya, Willow Spring, and Mathew Langdon)
12 January 2026 8:19 AM
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