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Chinese vehicle company XPENG has appointed Kaylene Hong as Deputy Director, Overseas Strategic Communications. Based in Guangzhou, she focuses on shaping the company's corporate narrative, managing reputation and issues, and supporting executive-level communications as XPENG continues its global expansion.
Kaylene brings more than a decade of experience across strategic communications and journalism. Prior to joining XPENG, she held senior communications roles at technology companies including Xiaohongshu, Huawei, and ByteDance.
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Melvin Lin has stepped into a new role as Head of Marketing and Communications at EM Services.
Based in Singapore, he leads integrated marketing and communications for the company, spanning branding, media engagement, content creation, issues management, social media and events.
Melvin brings two decades of marketing and communications experience across a range of industries, including real estate, risk advisory, aviation, education, and think tanks.
FTI Consulting has named Jass Lim as Director in its strategic communications segment in Singapore.
She will advise clients across the region on investor relations, issues management and corporate reputation.
Jass brings more than eight years of financial communications experience from global strategic advisory firms including Citigate Dewe Rogerson and Edelman.
Laura Hunter has joined the Urban Development Institute of Australia (UDIA) as Media and Communications Manager, following five years at Canon Australia as Public Relations and External Communications Manager, Oceania.
Laura brings more than 20 years of experience in strategic communications and public relations, having held in-house roles across the corporate and not-for-profit sectors, spanning technology, entertainment and health.
In her new role, Laura will lead UDIA NSW's communications strategy, strengthening the organisation's profile, driving member engagement and bringing its research, policy and advocacy priorities to life at a pivotal time for housing delivery in NSW.