Tatsiana Baibak has been appointed as Group Account Director at ENTHRAL. She is welcomed to the team after eight years at Bastion, where she was most recently Senior Client Director.

Tatsiana has built up 15 years' experience in PR and comms, including previous roles at Haystac and in-house positions within the retail and fashion sectors.

Chinese vehicle company XPENG has appointed Kaylene Hong as Deputy Director, Overseas Strategic Communications. Based in Guangzhou, she focuses on shaping the company's corporate narrative, managing reputation and issues, and supporting executive-level communications as XPENG continues its global expansion.

Kaylene brings more than a decade of experience across strategic communications and journalism. Prior to joining XPENG, she held senior communications roles at technology companies including Xiaohongshu, Huawei, and ByteDance. 

Lazada has appointed Portia Trinidad as Vice President, Communications. Based in the Philippines, she oversees the company’s corporate and brand communications, including media engagement and stakeholder communications across consumers, sellers, and partners.

Portia brings more than 15 years of combined agency and in-house communications experience, having held senior roles at organisations including Ogilvy, Louis Vuitton, and Netflix.