Sound Story strengthens senior client offering with GM appointment

Strategic communications and reputation consultancy, Sound Story, has strengthened its senior leadership capabilities with the appointment of Jono Harrison as General Manager.

Based in Sydney, Jono will work closely with the agency's Managing Partner Jake Challenor, Managing Partner Brian Lawlor, Communications Director Jane Elliott, and Head of Corporate Communications Zanda Wilson. He will oversee business growth and performance, strengthen client and team leadership, and drive innovation across the business.

Jono brings close to two decades of experience spanning media, music, technology, and culture, including prior senior roles at Spotify, Mushroom Group, and triple j. He was most recently General Manager, Media & Audience at Universal Music Australia, where he led media and audience strategy. He also advises the Centre for Arts, Sports, and Technology on culture, innovation, and policy.

Jake said: "Jono’s appointment marks a step-change in how we support our clients, lifting the level of senior counsel and capability we provide as they navigate growth, change and increasing complexity - bolstering our ability to deliver even sharper strategy and impact.

"Sound Story's clients are operating in a world where media, culture, technology and policy are converging faster than ever. Jono has sat inside all of it - from national broadcasters to global streaming platforms - and understands how audiences actually engage today. Ultimately, that means stronger outcomes for the brands and leaders we work with across the creative industries."

Jono said: “Having worked client-side with Sound Story, I’ve seen firsthand how the team operates — strategically sharp, deeply connected to the industries they work in, and genuinely trusted by clients. That’s exactly why the business has grown so quickly, and I’m excited to help lead the next phase of growth and bring my experience to clients.

“Sound Story really is in the middle of it all. They operate at the intersection of music, media, technology and policy - where the conversations and decisions shaping the next decade are happening. I'm excited to work with Jake, Brian, Jane, Zanda and the broader team to help build the next phase of the business."

Jono's arrival forms part of a broader Sydney expansion for Sound Story, with Kiana Harvey also joining as Senior Publicist, as previously reported on Telum, and Maddie Koczanowski promoted to Operations & Projects Lead.