SBCo named strategic comms partner for Sydney-based private members club

Aged care provider, Heritage Lifecare, has entered into a strategic partnership with New Zealand-based agency, One Plus One Communications, to support its next phase of growth.

Working collaboratively, the two organisations will deliver an integrated approach across brand, PR, and government relations. The partnership includes a rebrand of Heritage Lifecare, underpinned by a newly developed strategic communications framework.

One Plus One Communications Managing Director, Kelly Bennett, said: "We bring deep expertise across brand, reputation, and stakeholder engagement. Working alongside the Heritage Lifecare team, our focus is on delivering integrated, insight-led work that strengthens connection, builds trust, and supports Heritage Lifecare's long-term growth ambitions.

"There's a real sense of purpose and momentum within Heritage Lifecare, and we're excited to partner with the team to help translate that into a clear, compelling, and future-focused narrative in an increasingly complex aged care environment." 

The Romans MENA has appointed Lauren Sanders as Head of Client Services. This appointment completes the new look for its senior leadership team, following the latest hire, Sophia Boudjemaa, as Managing Director.

Lauren leads client leadership, talent development, and the operational engine that supports the agency’s earned-first creativity at scale. Joining the team from Edelman, Lauren brings close to two decades of experience, having served international networks and independent agencies across several territories, including the UK, France, and the UAE.

Joe Lipscombe, Partner at The Romans MENA, said, “Lauren is exactly what we need for this next phase. She understands that great work doesn’t just come from ideas, but from how you build teams, run clients, and create the conditions for creativity and excellence to thrive."

"With our rapid growth comes an increased responsibility to develop an impeccable operational environment, where clients experience frictionless service day in, day out. In a creative, forward-thinking agency like The Romans, that backbone is even more important. In that space, Lauren is an absolute pro.”

Lauren added, “I’ve been watching The Romans’ rise for some time, and its exponential growth in just 18 months, alongside the announcement of multi-year partnerships, signals that the region really is ready for a new era of earned influence."

Lauren works closely with Managing Director Sophia Boudjemaa and Head of Strategy Kassandra Panagiotopoulos, forming a leadership team that is now 75% women-led, which aims to reflect the agency’s commitment to building a modern, representative leadership culture. 

Fin Bird has joined the Victorian Government-owned organisation, Transport Accident Commission (TAC), as Executive General Manager Community (Marketing and Behaviour Change). He was previously at the Victorian Department of Premier and Cabinet as Chief Communications Officer and Chief of Protocol.

Fin's government communications experience also includes role in the New Zealand government.