Shake Shack names global marketing lead

Fresh Events Asia has re-appointed GO Communications as its communications agency of record for the entire 2026 season. Under this expanded collaboration, the agency will lead integrated public relations, communications, and storytelling efforts across Fresh Events Asia’s full portfolio of flagship events - The Music Run™, REDLINE Fitness Games, The Sky Race™, and DUA, a new homegrown Malaysian duathlon.

“Over the years, GO Communications has consistently demonstrated an exceptional ability to capture the spirit of our events and translate them into stories that resonate deeply with participants, partners, and the wider community,” said Jeffrey Ross, Managing Director of Fresh Events Asia.

“As we enter our most exciting season yet, which includes the launch of DUA, having GO on our side allows us to tell a unified, compelling story across all our platforms.”

Stanley 1913 has appointed Access Communications as its official public relations agency for the Singapore and Malaysia markets.

Under this remit, the agency is responsible for leading strategic storytelling, in addition to building community connections and conversations on modern lifestyles and sustainability.

Celine Tan has joined a pickleball company, Play! Pickle, as its Marketing Director, based in Singapore. In this role, she handles public relations, events marketing, communications and social media marketing.

Celine brings communications experience from her previous roles at Edelman and Havas Media, as well as writing and journalism experience from Mediacorp.