PR News
(SG) Event Wrap-up: Ethics and Accountability: Ensuring Responsible AI Use in Publishing

(SG) Event Wrap-up: Ethics and Accountability: Ensuring Responsible AI Use in Publishing

Telum Media hosted its latest in-person event in Singapore on Wednesday, 12th November 2025, in partnership with SOPA. The panel featured Barry Porter, Founder of Raspberry Communications; Jason Subler, Global General Manager at Reuters; and Jeremy Au Yong, Associate Editor at The Straits Times. The discussion was moderated by Olivia Poh, Asia Technology Reporter at Bloomberg News, and was followed by a Q&A session and networking.


Held at The Executive Centre, the session highlighted how newsrooms and communications teams are embracing AI tools while safeguarding core journalistic values. Panellists shared their experiences with AI-driven workflows that are streamlining production, while emphasising that human oversight remains essential for editorial accuracy and accountability. Governance also emerged as a key theme, with discussions on policies, oversight structures, and transparency measures, including clear disclosure of AI-assisted content and ongoing review processes


The conversation also explored how roles and structures in newsrooms and communications teams are evolving, with panellists noting that contextualisation, critical thinking, and domain expertise are essential for maintaining a human perspective in an AI-enabled environment.

Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.

Previous story

Max Dudley moves into government health as Executive Director

Next story

Sportsbet appoints Head of Strategic Communication & Reputation

You might also enjoy

Xavier
Moves

Xavier Boey takes on a new role in hospitality

Pullman Singapore Hill Street has appointed Xavier Boey as Assistant Director of Marketing & Communications.

He will be responsible for leading the hotel’s marketing and communications efforts across corporate communications, media relations, brand positioning, digital marketing, reputation management, and events.

Xavier brings hospitality marketing experience from Marina Bay Sands and Pan Pacific Singapore, where he worked on integrated marketing campaigns. 

Live
Moves

Live Nation appoints Asia communications leader

Arushi Maheshwari has been appointed Director of Communications, Asia at Live Nation.

Based in Singapore, she oversees a suite of communications activities, including strategic communications, crisis communications and press engagement. Arushi brings more than 13 years of communications experience from various organisations, including Netflix, BookMyShow, and Grab. 

PRecious
Industry update

PRecious Communications secures PR renewal in transportation sector

Federal Express Corporation (FedEx) Indonesia has renewed its partnership with PRecious Communications as its public relations agency of record.

Running through December 2028, the renewal extends PRecious Communications’ mandate across corporate reputation, trade storytelling, media relations, community impact, and executive visibility initiatives. During the initial retainer period, the agency provided strategic communications support for FedEx Indonesia across a range of industry sectors.

"This renewal reflects the confidence we have in PRecious Communications as a partner who understands our operations and the local landscape," said Garrick Thompson, Managing Director, FedEx Indonesia. "Indonesia's trade landscape is diverse and constantly shifting, and having a communications partner who keeps pace with that, and with our business, matters. We look forward to continuing this partnership as we support Indonesian businesses in an increasingly dynamic global trade environment."

PRecious Communications’ Founder and Group CEO, Lars Voedisch, added, "Our clients are facing a constant stream of noise, from geopolitics and regulation to trade and tariff shifts, all of which can obscure what truly matters. Securing a long-term, 2.5-year commitment from a global logistics leader like FedEx is a powerful testament to our corporate team’s strategic capabilities. We look forward to deep-diving into adaptive, insights-led campaign architecture that amplifies FedEx’s regional trade dominance and digital logistics innovations."