PR News
Seven International

Seven sets up new global hub

Seven International has launched a new global hub in London. The launch is aimed at taking regional stories global, whilst continuing to bring global brands into the GCC with insight and cultural fluency.

James (Jim) Selman leads the London office as Managing Director. Jim, having multi-market experience and a global network built at Freuds and Allison Worldwide, will drive Seven’s international ambitions and expand its global footprint.

Seven Founder and Co-Owner, Matt Slater, has been leading the international expansion strategy since the summer and is also working with Jim to continue to expand global partnerships through 2026.

On a LinkedIn post, Jim said, "Many of you will be familiar with Seven Media, which started originally in the UAE and has grown into the largest independent agency in the region. It is truly one of our industry’s great success stories and so having known them both for many years, I’m delighted to have joined the Seven family to help drive their international growth."

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3CPR
Industry update

3CPR launches AI-powered reporting dashboard

Specialist corporate and financial communications consultancy, 3CPR, has launched CLARIO, an AI-powered reporting dashboard.

CLARIO - standing for Clarity and Innovation - was developed in-house by 3CPR’s data scientist. It tracks media coverage outcomes and key programme metrics, allowing clients to access live reporting and download charts, graphs, and data for internal use.

According to the consultancy, unlike broader media monitoring platforms, CLARIO focuses on the work undertaken by 3CPR and the resulting outcomes. It has also enabled the agency to move from half-yearly or annual reporting to an always-on model, reducing the time required to compile reports manually.

3CPR Founding Partner, Paul Cheal, said: “Media outcomes remain a key metric for PR performance, but for too long we have been stuck using tedious, time-consuming spreadsheets and relying on reporting that focuses on hindsight. AI provides a generational opportunity to change our approach - linking our activity to tangible business outcomes and providing real time visibility of strategic opportunities.

“The CLARIO platform offers a near real time view of media outcomes, tailored to each organisation’s goals and KPIs. It provides significant time saving for PR teams and delivers greater transparency to clients.

“We have already received overwhelmingly positive feedback from our clients. In the spirit of lifting our profession as a whole, we are offering a white label version for corporates or agencies who want to revamp how they report on their proactive activities and media campaign outcomes.” 

Ashbury
Moves

Ashbury brings in new Associate Director in Hong Kong

Ashbury in Hong Kong has welcomed Sidney Leng as Associate Director, Advisory. In his new role, he is responsible for strategic communications advisory for the firm’s clients.

Sidney has provided strategic communications and media relations advisory to clients across the financial services, real estate, technology, and legal industries. Prior to joining Ashbury, he was Associate Director of Financial Communications at Burson and has also worked in branding and marketing at FinTech unicorn Micro Connect, and in communications at Huatai International.

Sidney started his career as a journalist covering Chinese political economy and finance for English-language media outlets, including the South China Morning Post, Foreign Policy Magazine and National Public Radio. 

Beyond
Events

Beyond the Pilot: What communications teams learned from applying AI

Many communications teams have experimented with AI, but few have successfully embedded it into their day-to-day workflows.

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  • Matt Collette - Founder and CEO, Sequencr AI

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  • Eunice Cheng - Asia Pacific & Japan Communications Lead, AMD

  • Yeelim Lee - Global Head of Communications, Tanoto Foundation

Online via Zoom
Wednesday, 29th July 2026
9:00am - 10:00am GST
1:00pm - 2:00pm HKT / SGT
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