Saeloun Asia bolsters team with senior hires

Saeloun Asia has appointed Nicholas Lim as Client Director, and Andy Lim as Senior Client Manager, within its strategic communications bench.

Having close to 15 years of experience spanning agency and in-house roles, Nicholas oversees the agency’s senior client relationships, while providing strategic communications and reputation counsel to leadership teams across regional and global markets. He has previously held senior positions at Grayling and HMD Global, with earlier experience at Edelman.
 
Andy joins to lead the team in media engagement and corporate storytelling for clients across technology, financial services, and social impact sectors. He has accumulated more than a decade of regional experience at Grayling, Baldwin Boyle Group, and FINN Partners.

“Over the past years, we’ve seen significant and sustained growth in demand for strategic corporate communications advisory, as organisations across sectors look for deeper counsel in navigating increasingly complex corporate, reputational, and social landscapes,” said Yvonne Koh, Founder and Managing Director of Saeloun Asia.

“Strengthening our senior team is a direct response to this demand. As we continue to expand our regional presence and overseas network capabilities, these appointments further position Saeloun Asia to support clients with integrated, high-impact communications strategies that drive long-term trust and business value.”